Game Changer: Can Modifications to Audit Firm Communication Improve Auditors’ Actions in Response to Heightened Fraud Risk?

Regulators express concern over auditors’ failure to respond to fraud risks. Audit firms communicate the importance of remaining skeptical and alert for fraud, but busy auditors give these messages insufficient attention. Building on psychology theory, we develop an innovative intervention designed to improve audit firm communication by incorporating game-like elements. We expect game-like elements to pique auditors’ interest, deepen their cognitive processing, enhance their awareness of important fraud concepts, and make them more alert for fraud. We experimentally demonstrate that the intervention improves auditors’ awareness of important fraud concepts, and these benefits persist to improve auditors’ fraud detection actions. Importantly, auditors receiving communication that simulates current practice fail to respond to heightened fraud risk, confirming regulators’ concerns. In additional analyses, a model supports our intervention promoting deeper processing of the communication, enabling auditors’ subsequent recognition of heightened fraud risk and effective actions. Thus, our results contribute to theory and practice.

Leadership in a Male World

In hitherto male-dominated societies, it is hard for female managers to become accepted. Three role models in very different fields show however that it can be done even in Japanese organizations. Kono Naho is the youngest main board member in the e-commerce giant Rakuten and the only female, and recently showed too how she can combine motherhood and management. Higuchi Hiroe is an executive chef running a group of restaurants on the Ise peninsula and cooked for the G7 leaders in 2016; a mother of two sons, she and her husband both started off as chefs but her husband stood aside for her. Terada Chiyono heads a removals firm that has one-quarter of the Japanese house removals market, up from 3 per cent when I first interviewed her in 1986, and has become one of the Kansai region’s most well-known business leaders. All show how a clear vision and sense of purpose, and careful but firm communication, are vital if women are to succeed as leaders.

CORPORATE BRAND IMAGE OF ISLAMIC BANK IN MALAYSIA: ANTECEDENTS AND CONSEQUENCE

The role of corporate brand image in influencing the survival of companies has never been underestimated. Because of this, this study intends to examine the antecedents and the consequence of corporate brand image towards customer behaviour. A model proposing firms and non-firms communication as the antecedents and loyalty as the consequence was proposed. One hundred and sixty-eight (168) questionnaires were collected and data was analysed based on the Partial Least Square-Structural Equation Modeling (PLS-SEM). The result of the study revealed that both firm and non-firm communication play a significant role in shaping the corporate brand image of an Islamic bank, especially in Malaysia. Corporate brand image on the other hand was also found to influence customers’ loyalty. These findings have broadened the understanding of the corporate brand image’s antecedents and the consequence also shows the importance of managing the Islamic bank corporate communication.

ANTECEDENTS AND CONSEQUENCES OF CORPORATE IMAGE: CONVENTIONAL AND ISLAMIC BANKS

ABSTRACT Islamic and conventional banks differ in basic philosophy and objectives although both perform the same service. This study used cognitive, affective, and conative sequence to examine antecedents and consequences of corporate image of conventional and Islamic banks in Pakistan. Self-administered questionnaires collected empirical data from 320 respondents. It was found that non-firm communication and corporate social responsibility significantly relate to brand familiarity and corporate image in case of Islamic banks. Brand familiarity significantly builds corporate image, which confirms the cognitive, affective, and conative sequence. Corporate image creates positive brand attitude and intention to use banking services. In case of conventional banks, only firm communication significantly relates to corporate image and brand familiarity. The relationship of corporate image with brand attitude and intention to use the service are similar to Islamic banks. This study can help banks to invest in building respective antecedents which can increase intention to use their services.

CUSTOMER ENGAGEMENT WITH A BRAND IN THE CONTEXT OF SOCIAL MEDIA

Nowadays, a strong brand is one of the most valuable assets of a company. In order to obtain this asset, the growing ranks of enterprises decide to include social media in their marketing strategy. Social media gives the possibility to have customers highly engaged with a brand. The present article is aimed to give an outlook on the process of building customer engagement in a brand throughout social media. The presented approach is based on a literature review.INTRODUCTION: The meaning of social media in engaging customers is widely acknowledged. In order to building a strong brand and make current customers loyal, the growing ranks of managers decide to include social media in their marketing strategy.OBJECTIVES: The present article is aimed to give a theoretical outlook on engaging a customer with a brand throughout social media.METHODS: To achieve the assumed goals the author presents a literature review.RESULTS: The literature review offers some directives on how to make customer engage with a brand, information on how this process should proceed and information about the profits which can the brand obtain.CONCLUSION: Social media gives an opportunity to make customers highly engaged in a brand. The building of customer engagement throughout social media takes place through the following process: connection, interaction, satisfaction, retention, commitment, advocacy and customer engagement. Social media is also treated as a source of mass communication. One-to-one communication between stakeholders and firm-to-firm communication exert a positive impact on brand trust. In terms of customer-to-customer communication, there are some doubts. The authors also indicated the vital role of content quality and the occurrence of negative conversations on the fan page.