Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising

This paper studies a marketplace design problem with asymmetric information where the platform jointly considers leveraging information revealed in ad auctions and setting sales commissions to maximize the joint profit from ad revenues and sales commissions.

Multi-armed bandits for bid shading in first-price real-time bidding auctions

Online advertisements are bought through a mechanism called real-time bidding (RTB). In RTB, the ads are auctioned in real-time on every webpage load. The ad auctions can be of two types: second-price or first-price auctions. In second-price auctions, the bidder with the highest bid wins the auction, but they only pay the second-highest bid. This paper focuses on first-price auctions, where the buyer pays the amount that they bid. This research evaluates how multi-armed bandit strategies optimize the bid size in a commercial demand-side platform (DSP) that buys inventory through ad exchanges. First, we analyze seven multi-armed bandit algorithms on two different offline real datasets gathered from real second-price auctions. Then, we test and compare the performance of three algorithms in a production environment. Our results show that real data from second-price auctions can be used successfully to model first-price auctions. Moreover, we found that the trained multi-armed bandit algorithms reduce the bidding costs considerably compared to the baseline (naïve approach) on average 29%and optimize the whole budget by slightly reducing the win rate (on average 7.7%). Our findings, tested in a real scenario, show a clear and substantial economic benefit for ad buyers using DSPs.

Matchings with Group Fairness Constraints: Online and Offline Algorithms

We consider the problem of assigning items to platforms in the presence of group fairness constraints. In the input, each item belongs to certain categories, called classes in this paper. Each platform specifies the group fairness constraints through an upper bound on the number of items it can serve from each class. Additionally, each platform also has an upper bound on the total number of items it can serve. The goal is to assign items to platforms so as to maximize the number of items assigned while satisfying the upper bounds of each class. This problem models several important real-world problems like ad-auctions, scheduling, resource allocations, school choice etc. We show that if the classes are arbitrary, then the problem is NP-hard and has a strong inapproximability. We consider the problem in both online and offline settings under natural restrictions on the classes. Under these restrictions, the problem continues to remain NP-hard but admits approximation algorithms with small approximation factors. We also implement some of the algorithms. Our experiments show that the algorithms work well in practice both in terms of efficiency and the number of items that get assigned to some platform.

Marketing Agencies and Collusive Bidding in Online Ad Auctions

The transition of the advertising market from traditional media to the internet has induced a proliferation of marketing agencies specialized in bidding in the auctions that are used to sell ad space on the web. We analyze how collusive bidding can emerge from bid delegation to a common marketing agency and how this can undermine the revenues and allocative efficiency of both the generalized second-price auction (GSP, used by Google, Microsoft Bing, and Yahoo!) and the Vickrey–Clarke–Groves (VCG) mechanism (used by Facebook). We find that despite its well-known susceptibility to collusion, the VCG mechanism outperforms the GSP auction in terms of both revenues and efficiency. This paper was accepted by Gabriel Weintraub, revenue management and market analytics.