<p>The scrap tire rubber pad (STRP) made of natural or synthetic rubber offers substantial vertical stiffness and lateral flexibility, which are suitable properties for seismic isolator application. If a stacked STRP is used as an unbonded seismic isolator, the in-service stress-strain and displacement demand when rollover deformation is allowed can be different from that without considering the rollover. Although design guidelines are currently available for bonded type bearings, there are no established criteria for the unbonded bearings. To investigate the performance and stress-strain demand of unbonded strip-STRP isolators, finite element analysis (FEA) is performed to compare the analytical result with the existing design guidelines. The stress-strain demand of the strip-STRP isolators is substantially influenced by the <i>l/w </i>ratio, and it is found that the in-plane stresses are the key parameters in the determination of the allowable displacement and the effective length. The analysis shows that an STRP isolator carrying a vertical load of 5.0 MPa can efficiently be utilized up to 230% shear deformation.</p>