Exploring the Effects of Goal Setting When Training for Complex Crowdsourcing Tasks (Extended Abstract)

Training is one way of enabling novice workers to work on complex crowdsourcing tasks. Based on goal setting theory in psychology, we conduct a randomized experiment to study whether and how setting different goals---including performance goal, learning goal, and behavioral goal---when training workers for a complex crowdsourcing task affects workers' learning perception, learning gain, and post-training performance. We find that setting different goals during training significantly affects workers' learning perception, but does not have an effect on learning gain or post-training performance. Further, exploratory analysis helps shed light on when and why various goals may or may not work in the crowdsourcing context.

GOAL SETTING THEORY: THE EFFECT OF INCENTIVE MODERATION ON INDIVIDUAL PERFORMANCE

This study uses goal-setting theory and reinforcement theory to explain the formation of individual motivation in achieving goals. Testing the effect of goal specificity used the experimental method to test the impact of goal specificity, different goal difficulty on the same quota incentive system as the 2x2x1 experimental design. This study's findings confirm the goal-setting theory shown from the higher achievement of participants' goals when participants are given specific and challenging goals than participant goals in different variations of goal specificity and goal difficulty. This study found that participants have a greater focus on goal specificity in driving goal attainment behavior. The findings of this study confirm the reinforcement theory shown from achieving goals that exceed targets. Positive consequences become arguments for individuals to do the same action

How project management practices lead to infrastructure sustainable success: an empirical study based on goal-setting theory

PurposeThe sustainable success of infrastructures is becoming a driving force for advancing urbanization globally. However, to achieve infrastructure sustainable success (ISS), how project management practices (PMPs) play their role remains unexplored in current literature. To this end, an empirical study on whether PMPs play significant impacts on the accomplishment of ISS was conducted.Design/methodology/approachThis research is based on an empirical survey of domestic and overseas infrastructure projects managed by Chinese companies. 162 data samples were collected and further analyzed deploying structural equation modeling (SEM) on the basis of goal-setting theory. PMP factors derived from the plan-do-check-act (PDCA) ideology, i.e. culture, strategy, implementation and reflection were hypothesized and validated to have direct and indirect relationships with ISS.FindingsThe results of this study indicate that both culture and reflection can directly drive the PMPs toward ISS. Furthermore, it is revealed that by affecting mediator factors of strategy, implementation and reflection, culture is found to present an indirect influence on ISS; by affecting mediator factors of implementation and reflection, Strategy is found to present an indirect influence on ISS and by affecting the mediator factor of reflection, implementation is found to present an indirect influence on ISS.Originality/valueThese findings contribute to the body of knowledge in measuring sustainability success of project management performances by clarifying critical relationships of how PMPs lead to ISS. Prospectively, the outputs of this research will generate informative insights for practitioners to improve their PMPs in the process of pursuing ISS in future infrastructure management practices.

The Impact of Self-Quantification on Consumers’ Participation in Green Consumption Activities and Behavioral Decision-Making

Looking at the contradiction between the prevalence of self-quantification and unclear applicable boundaries, the objective of this study is to examine the internal mechanism of how self-quantification influences consumers’ participation and behavioral decision-making in green consumption activities. Based on the goal setting theory, a series of research hypotheses were proposed. Four experiments were designed and performed in different situations with different subjects. Through the analysis of variance and bootstrap testing, the experimental data were analyzed and processed. The results show that, under specific goals, consumers with low self-quantification participate more in promotional activities and less in defensive activities. In promotional green consumption activities, self-quantification enables consumers with (without) goal requirements to reduce (enhance) their participation performance, and choose high-intensity promotional activity categories less (more) with better (worse) participation experience. In defensive green consumption activities, self-quantification enables consumers with (without) goal limitations to enhance (reduce) participation performance and choose high-intensity defensive categories more (less) with better (worse) participation experience. The conclusions can provide enlightenment for enterprises to guide consumers to participate in green consumption activities.