The paper draws attention to the similarities between feminist pleas for
?women?s visibility in the language? (the demand to consistently include
gender indicators into professional names and titles) and a particular type
of aphasia. This is namely the so-called ?similarity disorder?, whose
symptoms were analyzed and systematically described by Roman Jakobson. This
type of disorder becomes manifest as a more or less impaired capacity for
selection and substitution of linguistic signs, which on the one hand have
equal values, while on the other, they are different. The tendency to
consistently (nominally) differentiate by sex (?gender?) professional titles
and names corresponds to a situation when an individual affected by aphasia
lacks the capacity to use the word knife to designate various types of
knives, but rather invents complex alternate names (e.g. pencil-sharpener,
apple-parer) for every single item of a different shape and purpose. The
difference is that an aphasic person has an impaired capacity of selection,
whereas feminists strive to abolish the freedom of selection. The paper
presents the mechanism of the motion of nouns in the Serbian language and
demonstrates that unmotioned items have two different values: one is related
to verbal logical reasoning (profesor - a role, person performing that role),
whereas the other is related to what is apparent. That lower level of
reasoning implies an ostensive and/or iconic reference, and, consequently,
gender sensitivity (profesor - male professor, and profesorica - female
professor).