political market orientation Latest Research Papers

Linking political brand image and voter perception in India : A political market orientation approach

Journal of Public Affairs ◽

10.1002/pa.2751 ◽

2021 ◽

Author(s):

Krishna DasGupta ◽

Soumya Sarkar

Keyword(s):

Market Orientation ◽

Brand Image ◽

Political Market ◽

Political Market Orientation

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The Ethical Dimension in Political Market Orientation: A Framework for Evaluating the Impact of India’s Look East Policy on Regional Income Convergence

Journal of Business Ethics ◽

10.1007/s10551-019-04169-w ◽

2019 ◽

Author(s):

Homagni Choudhury ◽

Zoltan Laszlo Kopacsi ◽

Gunjan Saxena ◽

Nishikant Mishra

Keyword(s):

Market Orientation ◽

Ethical Dimension ◽

Income Convergence ◽

Regional Income ◽

Political Market ◽

Political Market Orientation ◽

The Impact

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Political Market Orientation

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n10 ◽

2014 ◽

pp. 145-157 ◽

Cited By ~ 1

Keyword(s):

Market Orientation ◽

Political Market ◽

Political Market Orientation

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Political market orientation and strategic party postures in Danish political parties

European Journal of Marketing ◽

10.1108/03090561111119949 ◽

2011 ◽

Vol 45 (6) ◽

pp. 852-881 ◽

Cited By ~ 12

Author(s):

Robert P. Ormrod ◽

Stephan C. Henneberg

Keyword(s):

Political Parties ◽

Market Orientation ◽

Political Market ◽

Political Market Orientation

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Explications of political market orientation and political brand orientation using the resource-based view of the political party

Journal of Marketing Management ◽

10.1080/0267257x.2010.489831 ◽

2011 ◽

Vol 27 (5-6) ◽

pp. 627-645 ◽

Cited By ~ 32

Author(s):

Aron O'Cass ◽

Ranjit Voola

Keyword(s):

Market Orientation ◽

Political Party ◽

The Political ◽

Brand Orientation ◽

Resource Based View ◽

Political Market ◽

Political Market Orientation

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Political market orientation

Party Politics ◽

10.1177/1354068810389632 ◽

2011 ◽

Vol 18 (4) ◽

pp. 487-502 ◽

Cited By ~ 11

Author(s):

Robert P. Ormrod ◽

Heather Savigny

Keyword(s):

Market Orientation ◽

Political Market ◽

Political Market Orientation

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Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy

Journal of Political Marketing ◽

10.1080/15377857.2010.518106 ◽

2010 ◽

Vol 9 (4) ◽

pp. 294-313 ◽

Cited By ~ 11

Author(s):

Robert P. Ormrod ◽

Stephan C. M. Henneberg

Keyword(s):

Marketing Strategy ◽

Market Orientation ◽

Political Marketing ◽

Political Market ◽

Integrated Concept ◽

Political Market Orientation

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An investigation into the relationship between political activity levels and political market orientation

European Journal of Marketing ◽

10.1108/03090561011020480 ◽

2010 ◽

Vol 44 (3/4) ◽

pp. 382-400 ◽

Cited By ~ 9

Author(s):

Robert P. Ormrod ◽

Stephan C. Henneberg

Keyword(s):

Market Orientation ◽

Political Activity ◽

Activity Levels ◽

Political Market ◽

Political Market Orientation ◽

The Relationship

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Understanding voter orientation in the context of political market orientation: is the political customer king?

Journal of Marketing Management ◽

10.1080/02672570903574270 ◽

2010 ◽

Vol 26 (1-2) ◽

pp. 108-130 ◽

Cited By ~ 11

Author(s):

Robert P. Ormrod ◽

Stephan C. Henneberg

Keyword(s):

Market Orientation ◽

The Political ◽

Political Market ◽

Political Market Orientation

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Political Market Orientation and Its Commercial Cousin

Journal of Political Marketing ◽

10.1300/j199v06n02_05 ◽

2007 ◽

Vol 6 (2-3) ◽

pp. 69-90 ◽

Cited By ~ 25

Author(s):

Robert P. Ormrod

Keyword(s):

Market Orientation ◽

Political Market ◽

Political Market Orientation

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political market orientation
Recently Published Documents

TOTAL DOCUMENTS

H-INDEX

Linking political brand image and voter perception in India : A political market orientation approach

The Ethical Dimension in Political Market Orientation: A Framework for Evaluating the Impact of India’s Look East Policy on Regional Income Convergence

Political Market Orientation

Political market orientation and strategic party postures in Danish political parties

Explications of political market orientation and political brand orientation using the resource-based view of the political party

Political market orientation

Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy

An investigation into the relationship between political activity levels and political market orientation

Understanding voter orientation in the context of political market orientation: is the political customer king?

Political Market Orientation and Its Commercial Cousin

Export Citation Format

political market orientationRecently Published Documents

TOTAL DOCUMENTS

H-INDEX

Linking political brand image and voter perception in India : A political market orientation approach

The Ethical Dimension in Political Market Orientation: A Framework for Evaluating the Impact of India’s Look East Policy on Regional Income Convergence

Political Market Orientation

Political market orientation and strategic party postures in Danish political parties

Explications of political market orientation and political brand orientation using the resource-based view of the political party

Political market orientation

Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy

An investigation into the relationship between political activity levels and political market orientation

Understanding voter orientation in the context of political market orientation: is the political customer king?

Political Market Orientation and Its Commercial Cousin

political market orientation
Recently Published Documents