Linking political brand image and voter perception in India : A political market orientation approach

Journal of Public Affairs ◽

10.1002/pa.2751 ◽

2021 ◽

Author(s):

Krishna DasGupta ◽

Soumya Sarkar

Keyword(s):

Market Orientation ◽

Brand Image ◽

Political Market ◽

Political Market Orientation

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A Conceptual Model of Political Market Orientation

Current Issues in Political Marketing ◽

10.4324/9780203826157-8 ◽

2006 ◽

pp. 53-70

Keyword(s):

Conceptual Model ◽

Market Orientation ◽

Political Market ◽

Political Market Orientation

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Understanding voter orientation in the context of political market orientation: is the political customer king?

Journal of Marketing Management ◽

10.1080/02672570903574270 ◽

2010 ◽

Vol 26 (1-2) ◽

pp. 108-130 ◽

Author(s):

Robert P. Ormrod ◽

Stephan C. Henneberg

Keyword(s):

Market Orientation ◽

The Political ◽

Political Market ◽

Political Market Orientation

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Strategic Political Postures and Political Market Orientation: Toward an Integrated Concept of Political Marketing Strategy

Journal of Political Marketing ◽

10.1080/15377857.2010.518106 ◽

2010 ◽

Vol 9 (4) ◽

pp. 294-313 ◽

Author(s):

Robert P. Ormrod ◽

Stephan C. M. Henneberg

Keyword(s):

Marketing Strategy ◽

Market Orientation ◽

Political Marketing ◽

Political Market ◽

Integrated Concept ◽

Political Market Orientation

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Political Market Orientation

Political Marketing: Theory and Concepts ◽

10.4135/9781473914827.n10 ◽

2014 ◽

pp. 145-157 ◽

Keyword(s):

Market Orientation ◽

Political Market ◽

Political Market Orientation

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Political market orientation

Party Politics ◽

10.1177/1354068810389632 ◽

2011 ◽

Vol 18 (4) ◽

pp. 487-502 ◽

Author(s):

Robert P. Ormrod ◽

Heather Savigny

Keyword(s):

Market Orientation ◽

Political Market ◽

Political Market Orientation

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The Ethical Dimension in Political Market Orientation: A Framework for Evaluating the Impact of India’s Look East Policy on Regional Income Convergence

Journal of Business Ethics ◽

10.1007/s10551-019-04169-w ◽

2019 ◽

Author(s):

Homagni Choudhury ◽

Zoltan Laszlo Kopacsi ◽

Gunjan Saxena ◽

Nishikant Mishra

Keyword(s):

Market Orientation ◽

Ethical Dimension ◽

Income Convergence ◽

Regional Income ◽

Political Market ◽

Political Market Orientation ◽

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An investigation into the relationship between political activity levels and political market orientation

European Journal of Marketing ◽

10.1108/03090561011020480 ◽

2010 ◽

Vol 44 (3/4) ◽

pp. 382-400 ◽

Author(s):

Robert P. Ormrod ◽

Stephan C. Henneberg

Keyword(s):

Market Orientation ◽

Political Activity ◽

Activity Levels ◽

Political Market ◽

Political Market Orientation ◽

The Relationship

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A Conceptual Model of Political Market Orientation

Journal of Nonprofit & Public Sector Marketing ◽

10.1300/j054v14n01_04 ◽

2005 ◽

Vol 14 (1-2) ◽

pp. 47-64 ◽

Author(s):

Robert P. Ormrod

Keyword(s):

Conceptual Model ◽

Market Orientation ◽

Political Market ◽

Political Market Orientation

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Explications of political market orientation and political brand orientation using the resource-based view of the political party

Journal of Marketing Management ◽

10.1080/0267257x.2010.489831 ◽

2011 ◽

Vol 27 (5-6) ◽

pp. 627-645 ◽

Author(s):

Aron O'Cass ◽

Ranjit Voola

Keyword(s):

Market Orientation ◽

Political Party ◽

The Political ◽

Brand Orientation ◽

Resource Based View ◽

Political Market ◽

Political Market Orientation

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Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics

European Journal of Marketing ◽

10.1108/03090560110401938 ◽

2001 ◽

Vol 35 (9/10) ◽

pp. 1003-1025 ◽

Author(s):

Aron O’Cass

Keyword(s):

Market Orientation ◽

Political Marketing ◽

The Political ◽

Marketing Concept ◽

Political Market ◽

Political Market Orientation

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