In this paper it is used the experimental design to minimize the travel time of motor vehicles, in one of the most important avenues of Celaya City in Guanajuato, Mexico, by means of optimal synchronization of existing traffic lights. In the optimization process three factors are considered: the traffic lights’ cycle times, the synchrony defined as stepped, parallel and actual, and speed limit, each one with 3 evaluation levels. The response variables to consider are: motor vehicles’ travel time, fuel consumption and greenhouse effect gas (CO2) emissions. The different experiments are performed using the simulation model developed in the PTV-VISSIM software, which represents the vehicle traffic system. The obtained results for the different proposed scenarios allow to find proper levels at which the vehicle traffic system must be operated in order to improve mobility, to reduce contamination rates and decrease the fuel consumption for the different motor vehicles that use the avenue.DOI: http://dx.doi.org/10.4995/CIT2016.2016.4093