This study investigates the rate of using ITL, specifically relating to the human capital (HC) of NTBFs: (1) Does HC of entrepreneurs have an influence on the ITL? (2) If so, then to what extent does specific HC and general HC demonstrate a different effect? Using a subset of 649 considerable NTBF’s, created from the seventh follow-up of the Kauffman Firm Survey longitudinal data, the study found that different HC within NTBFs may explain the rate of using external technologies, which answers the first question. The findings reinforce existing understandings of HTC, which concern the effect of HC on entrepreneurial activities such as opportunity search. In regards to the second research question, the found that level of general education and industry-specific startup experience are positively related to the rate of ITL. A major contribution of this study is that it presented evidence to support applicability of current insights of a specific innovation strategy, ITL, in the context of NTBFs.