We disprove the widely held notion that a surface with nontrivial roughness exponents fluctuates at all scales ("structure within structure") and has nontrivial fractal dimension. Strong counterexamples are Cantor staircases, which have nontrivial roughness exponents, do not fluctuate at all, and have trivial fractal dimension. Weak counterexamples fluctuate intermittently and have nontrivial fractal dimension. Characteristic of all counterexamples is: (i) they consist of terraces of all sizes and exhibit scaling over the entire range of terrace sizes. (ii) they have roughness exponents Hq that vary strongly with order q; (iii) they are self affine, but not all affinities are invertible. The strong variation of Hq drives a strongly varying surface response to different external interactions (different interactions are governed by different orders q) and abrupt changes similar to a phase transition, with Hq playing the role of temperature. A summary of this extraordinary functional tunability and its applications is given.