CURRENT AFFAIRS PROGRAMMMES AS PUBLIC RELATIONS TOOL: A STUDY OF EBONYI BROADCASTING CORPORATION (EBBC), ABAKALIKI

The current affairs programmes of broadcast stations are considered as effective public relations tool. They bridge the gap between the government and the governed. They also attract goodwill and patronage for the station. This study focused on how effective current affairs programmes are used in Ebonyi Broadcasting Corporation (EBBC) to foist good image on the station. The survey method was used to get analyzable response from the station’s audience. The study examined the potentials of current affairs as a broadcast programme and how it can be used as a tool of public relations. It specifically sought to determine if current affairs programmes have any effect on the relationship between the audience and any particular broadcast organization; identify the problems that affect the production of current affairs programmes as a public relations tool, and proffer solutions to ineffective current affairs programmes production. It further found out that good current affairs programmes affect station-audience relationship. This is not only because good current affairs programmes induce respect for, interest in and familiarity with the station, but they, more importantly, raise the popularity of the station. Thus these are invaluable resources which every organization craves for as they are also at the root of every good public relations campaign. The study, moreover, discovered that educated adults, mostly civil servants and business men and women listen to EBBC current affairs programmes regularly to know the activities in government (their chief employer and policy maker) and in the society at large. The study however found out that lack of requisite skills, lack of programme materials and lack of touch with station’s environment and needs, and inadequate training of staff are chief among the problems affecting current affair programmes. It therefore recommended among others that broadcast establishments should be professional in their conduct to sustain and retain audience. These they can do by employing professionals in the field as well as carrying out regular training of staff to keep pace with the ever changing trend of audience appeal

Convergência e discurso no caso Casey Heynes: um estudo comparativo entre a mesma personagem no Youtube e na televisão

Este artigo tem como objetivo analisar, do ponto de vista da convergência e do discurso, a construção de uma reportagemveiculada no programa A Current Affair, da rede australiana ABC, a qual se apropriou de um vídeo da Internet para transformar a personagem principal em um herói. A pesquisa se desenvolve tendo como corpora ovídeo bruto, publicado no Youtube, de um jovem australiano respondendo a uma ação de bullying; e o vídeo da reportagem citada. Esta análise é de natureza exploratória, com vertente qualitativa, utilizando-se como método o comparativo. Por fim, conclui-se que a reportagem, da maneira como promoveu uma convergência entre meios– imprimiu um ethos de herói ao jovem Casey, legitimado por um discurso específico para apresentá-lo. Tal ethos apresenta o rapaz como vítima e ao mesmo tempo representante de uma geração de pessoas que sofreram com o bullying e ainda sofrem em sala de aula.

Mediated conversation and political propaganda: A discourse analysis of news practices on Greek prime-time news

This article examines the discourse practices of Greek journalism on mainstream commercial prime-time news. The article draws on data from Greek prime-time news and political current affair programmes over a 15-year period (from the early 2000s to date). By focusing on discourse and conversation analysis of journalistic talk in the studio, it will be shown that shifting discursive practices already in place long before the onset of the financial crisis that has afflicted Greece since 2010 have endowed Greek journalism with the discursive entitlements (or ‘frame space’) to challenge and hold politicians to account, in principle, allowing for more democratic journalistic gatekeeping. In reality, however, these same practices have created the conditions for an epistemological upgrading of opinion to the status of factual news reporting, in fact proposing ‘conversation as news’. These conversational practices have facilitated the Greek media’s role in shaping public opinion while allowing for the ideological manipulation of audiences.

Produksi Program Musik Chamber Dalam Bentuk Video Dokumenter pada PT. Mata Air Inspirasi (SWARNA FMTV)

Kemajuan dibidang teknologi tidak dapat dipungkiri, bahwa banyak perusahaan yang bersaing untuk menjadi perusahaan ternama di Indonesia, ditambah dengan hadirnya pasar bebas asia dan kemajuan pada bidang broadcasting, terbukti dengan banyaknya stasiun televisi baru yang bermunculan dan siap untuk bersaing menjadi televisi terbaik di Indonesia, baik dari televisi teresterial maupun televisi digital. PT. Mata Air Inspirasi (SWARNA FMTV) saat ini bergerak pada konten televisi digital. Tayangan yang sudah ada sebelumnya di SWARNA FMTV yaitu jenis konten program talkshow, current affair, video clip, feature, dan belum mempunyai konten program dokumenter. Tujuan Penelitian ini adalah mengajak masyarakat khususnya para pecinta musik chamber untuk memanfaatkan taman suropati sebagai tempat latihan para seniman musik. Musik chamber inilah yang akan di sajikan oleh SWARNA FMTV untuk mengisi jenis program televisi dokumenter. Musik chamber ini sebelumnya sudah disajikan oleh station televisi dalam bentuk soft news, dan pada penelitian ini akan mengangkat lebih detail tentang musik chamber dalam bentuk dokumenter. Metodologi yang digunakan dalam penelitian ini adalah analisa permasalahan, pengumpulan data, analisa perancangan media, dan konsep Produksi Media (KPM). Melalui perancangan video dokumenter musik chamber ini diharapkan agar dapat menjadi daya tarik dan bermanfaat bagi masyarakat dalam menyampaikan informasi mengenai hal-hal yang berkaitan dengan musik chamber, mencapai target pasar dalam meningkatkan presentasi minat masyarakat untuk menonton konten program SWARNA FMTV. Kata Kunci : Video Dokumenter, Media, Musik Chamber, Televisi Digital, Program Musik.

Constructing the Nation Every Night: Hegemonic Formations in Today Tonight and A Current Affair

Political articulations of identities and the nation occur both through the demands of the commercial current affairs format and the journalistic use of textual elements. The tabloid format engages in processes of politicising divergent cultural identities through the appeal to mass Australia. Indeed, the particular feature of ethnic individuals in content provides a hegemonic formation through which the ‘nation’ can be articulated. This article draws upon the discursive hegemony of Laclau and Mouffe to deliberate how the journalistic use of production elements functions to negotiate both identity and the nation through the sub-genre of sexuality. It uses a text-based analysis to argue that the content structure demonstrates how information can be constructed incongruously across production elements. The journalistic use of textual elements in Channel Seven's Today Tonight and Channel Nine's A Current Affair is analysed to reveal complexities in structuring discourses of the nation and representing identities.