A internacionalização das instituições de ensino superior sob a luz da teoria de Uppsala: estudo de casos em escolas de negócios

Objective: Propose an unprecedented initial categorization structure on the internationalization process of Brazilian HEIs, according to the Uppsala model Methodology: With the qualitative method, semi-structured interviews were conducted with representatives of the HEIs, reviewing and articulating the literature with content analysis on all data obtained.Originality: The study links a classic approach to internationalization with the current reality of higher education institutions. Thus, it is expected that there will be a new conception on how HEIs can optimize their strategies for international insertion.Main results: The internationalization of HEI can be analyzed by three main categorized elements, they are: i) the drivers; ii) enablers and, iii) obstacles to the internationalization of HEIs, each with their own specific characteristics. Theoretical Contributions: The research presents a conceptual categorization for the essential factors of the internationalization of HEI's, this articulation allows advancing in the literature on internationalization and also on the management models of higher education institutions.

Digital Humanities and Digital Social Reading

Prominent among the social developments that the web 2.0 has facilitated is digital social reading (DSR): on many platforms there are functionalities for creating book reviews, 'inline' commenting on book texts, online story writing (often in the form of fanfiction), informal book discussions, book vlogs, and more. In this article we argue that DSR offers unique possibilities for research into literature, reading, the impact of reading and literary communication. We also claim that in this context computational tools are especially relevant, making DSR a field particularly suitable for the application of Digital Humanities methods. We draw up an initial categorization of research aspects of DSR and briefly examine literature for each category. We distinguish between studies on DSR that use it as a lens to study wider processes of literary exchange as opposed to studies for which the DSR culture is a phenomenon interesting in its own right. Via seven examples of DSR research we discuss the chosen approaches and their connection to research questions in literary studies.

How Did East Asians Become Yellow?

This chapter offers a brief historical intervention explaining the rise of the term yellow for racial thinking about Asians. Using his binomial nomenclature species-naming system, the Swedish taxonomist Carolus Linnaeus separated Homo sapiens into four continental types, with distinct colors assigned to each. Over two decades later the German anatomist Johann Friedrich Blumenbach also classified Asians as yellow in his five-race scheme. Although some early twentieth-century anthropologists claimed to have proven that Mongolians (Asians) were physically yellow in an attempt to place Asians lower than Europeans, the initial categorization of yellow had no visual or biological basis. As Asians continued to refuse to take part in Western systems (Christianity, international trade), Europeans' perceptions of Asians' skin color darkened. Moreover in the late eighteenth and early nineteenth century, the yellow idea began to spread to East Asian cultures themselves.