PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

Peranan Pelanggan Dalam Produksi Industri Kerajinan Perak Di Kota Denpasar

The aim of this study is to analyze the role of regular customers owned by each unit of the silver handicraft business. Furthermore, this study also looks at how the influence of the use of production factors such as raw materials, capital and labor in the silver handicraft business on the number of permanent customers owned and on the production of silver handicrafts. This study uses primary data collected through questionnaires and analyzed using path analysis. In-depth interviews were conducted to justify the results of the analysis. Based on the results of the analysis, raw materials have a positive and significant effect while capital and labor do not have a significant effect on customers. Raw materials and labor have positive and significant effects while customers and capital have negative and significant effects on production.

Pengaruh Diferensiasi Produk Dan Saluran Distribusi Terhadap Loyalitas Pelanggan Pada CV. Makmur Auto Sejahtera Medan

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249 Product Differentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

TRANSIENT ANALYSIS OF PERMANENT CUSTOMERS IN A SINGLE-SERVER QUEUE WITH MIXED TRAFFIC

Single-server queueing systems with mixed traffic are a flexible modeling tool that have been used to analyze polling systems and database striping strategies. They also have applications in manufacturing and telecommunication systems. Ordinary (open) customers arrive according to a Poisson process, receive service, and leave the system. Permanent (closed) customers remain in the system, reentering the queue after receiving service. This work examines the transient behavior of the permanent customers. The cycle times and output/departure process for the permanent customers are described.