PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sepeda Motor Pada PT. Alfa Scorpii Medan

This study aims to determine the effect of Promotion on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan, determine the effect of Promotion and Service Quality on Customer Satisfaction at PT. Alfa Scorpii Medan. The population in this study are customers of PT. Alfa Scorpii Medan in 2019 which is 480 customers. By using the Slovin formula with an error rate of 10%, a total sample of 83 respondents was obtained. The results of the research analysis showed that Promotion and Service Quality partially and simultaneously have a positive and significant effect on Customer Satisfaction at PT. Alfa Scorpii Medan. The results of this study are supported by the value of R square (R2) which means that Promotion and Service Quality have an effect on Customer Satisfaction at PT. Alfa Scorpii Medan. While the remaining is effected by other factors originating from outside this research model such as brand trust, brand image, brand association, price, advertising, personal selling, distribution channels and consumer commitment.

Pengaruh Motivasi Berwirausaha dan Pengetahuan Kewirausahaan Terhadap Keberhasilan Usaha Bisnis Farmasi Di Kecamatan Medan Petisah

Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Berwirausaha terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah, mengetahui pengaruh Pengetahuan Kewirausahaan terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah, mengetahui pengaruh Motivasi Berwirausaha dan Pengetahuan Kewirausahaan terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah. Populasi dalam penelitian ini adalah pemilik dari Bisnis Farmasi di Kecamatan Medan Petisah sebanyak 40 responden. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini adalah sampel jenuh dan berjumlah sebanyak 40 responden. Hasil penelitian menunjukkan Motivasi Berwirausaha dan Pengetahuan Kewirausahaan secara parsial berpengaruh positif dan signifikan terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah. Hasil penelitian menunjukkan Motivasi Berwirausahadan Pengetahuan Kewirausahaan secara simultan berpengaruh positif dan signifikan terhadap Keberhasilan Usaha pada Bisnis Farmasi di Kecamatan Medan Petisah. Hasil penelitian ini didukung oleh nilai R square (R2) yang artinya bahwa Motivasi Berwirausaha dan Pengetahuan Kewirausahaan mempunyai pengaruh terhadap Keberhasilan Usaha. Sedangkan sisanya dipengaruhi oleh faktor lain yang berasal dari luar model penelitian ini seperti kemampuan usaha dan karakteristik kewirausahaan.

Pengaruh Perilaku Usaha dan Pemasaran terhadap Keputusan Pembelian pada PT Mulya Krida Resik Medan

This study aims to determine the effect of Business Behavior and Marketing on Purchasing Decisions at PT Mulya Krida Resik Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. Sources of data in the form of primary data and secondary data. Primary data were obtained from distributing questionnaires, secondary data were obtained from companies, journals and books relating to Business Conduct and Marketing and Purchasing Decisions. The population in this study amounted to 176 customers and the sample in this study amounted to 122 customers. Data analysis uses multiple linear regression analysis methods. There is a positive and significant influence between Business Conduct and Marketing on Purchasing Decisions at PT Mulya Krida Resik.

Pengaruh Motivasi Kerja dan Budaya Organisasi terhadap Prestasi Kerja Karyawan PT Bank Mandiri Tbk Cabang Pematang Siantar Sudirman

The Effect of Work Motivation and Organizational Culture on Employee Job Performance of PT. Bank Mandiri Tbk Branch Pematang Siantar Sudirman. The purpose of this study was to determine and analyze the effect of work motivation and organizational culture on employee work performance at PT. Bank Mandiri Tbk. The method used in this study is a survey approach, the type of research is quantitative descriptive and the nature of this research is descriptive explanatory. The method of data collection is done by a list of questions and documentation study. The data analysis method used is multiple linear regression using SPSS software. The results showed simultaneously and partially work motivation and organizational culture had a positive and significant effect on employee work performance. The coefficient of determination (R square) of 0.918 which means that the ability of work motivation (X2) and Organizational Culture (X3) can explain variations of work performance by 91.8% and the remaining 8.2% is influenced by other variables outside of the variables studied.

Analisis Bauran Promosi yang Paling Berpengaruh terhadap Keputusan Mahasiswa Baru dalam Memilih Universitas Sarjanawiyata Tamansiswa

The purpose of this study was to analyze the Influence of Promotion Mix which Most Influences on Student Decisions in Choosing Sarjanawiyata Tamansiswa University. The research methodology used is descriptive quantitative method, the unit of analysis in this study is Sarjanawiyata Tamansiswa University and the observation unit is the students of the Sarjanawiyata Tamansiswa University. The population in this study were 4,270 respondents from Sarjanawiyata Tamansiswa University. The technique for determining the number of samples used in this study is the Slovin formula and totals 135 respondents. The research method used is data collection techniques through questionnaires which are carried out systematically in accordance with the research objectives. The analysis method used to solve problems and prove the hypothesis is descriptive analysis and regression analysis. This analysis includes validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing through the F test and t test, the coefficient of determination (R2) and thetest Standardized Beta Coefficient. The results of the F test show that simultaneously Advertising, Personal Selling, Sales Promotion and Publicity have a positive and significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University. The results of the t test partially show that the Advertising variable and the Sales Promotion variable have a positive and significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University, the Personal Selling variable and the Publicity variable have no positive or significant effect on student decisions in choosing Sarjanawiyata Tamansiswa University. The results of the coefficient of determination (R2) test show that student decisions are influenced by the variables of Advertising, Personal Selling, Sales Promotion, and Publicity, while the rest is explained by other variables not discussed in this study. Judging from the results of Standarized Beta Coefficient, it shows that the most dominant variable in this study and the most influential on student decisions is advertising.

Pengaruh Self Efficacy, Motivasi, Kompensasi, dan Kepuasan Kerja Terhadap Kinerja Karyawan

This paper will discuss the effect of work motivation for the performance of the Gunungkidul Regional Secretariat staff. The purpose of These papers are: 1. Does self-efficacy affect employee performance? 2. Does motivation affect employee performance? 3. Does Compensation affect employee performance? 4. Does job satisfaction affect employee performance? 5. Do the variables of self-efficacy (X1), motivation (X2), compensation (X3) and job satisfaction (X4) simultaneously affect employee performance (Y)? Gunungkidul Regional Secretariat and The population is 80 all employees at the Gunungkidul Regional Secretariat. Total sample 80 respondents were taken using the accidental sampling technique method. Data analyzed using multiple linear regression. The results obtained by Self efficacy have a positive effect on employee performance. Motivation has a positive effect on employee performance Compensation has a positive effect on employee performance Job satisfaction has a positive effect on employee performance Self-efficacy, motivation, compensation and job satisfaction simultaneously influence employee performance. Testing together, which shows the coefficient of determination of 0.753 equals 75.3%. While the rest (100% -75.3% = 24.7%) is influenced by other variables outside this regression equation or variables not examined. Keywords: , , , , employee performance.

Pengaruh Disiplin, Konflik Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada PT. Sukses Usaha Nirwana

The researcher took the object of research from PT Sukses Usaha Nirawana. Decline in employee performance can be seen from observations of sales data that occurred during the year are not able to reach the targets set. Some factors of performance decline are thought to be caused by discipline, work conflict and work stress. Low work discipline makes employees often do not work with the rules set by the company. From the data it can be seen that the provision of different basic salaries and bonuses is received by employees and not in accordance with the length of service given to employees differing from one position with the same division. Conflicts that occur between one division with a division or with other divisions will create difficulties because there are no good solutions to problems by employees. Employees who are less motivated at work can also cause work stress that has an impact on the employee's performance. This study uses a saturated sampling technique. A total population of 63 people and 30 people were taken from the Medan Center Point Fishermen's Office for validity testing. Theories used to support research are theories of human resource management related to discipline, work conflict and work stress and performance. The research method used is a quantitative approach to the type of quantitative descriptive research. Methods of data collection by interview, distribution of questionnaires and study of documentation. The analytical method used is multiple linear regression. The results showed that discipline, work conflict and work stress simultaneously and partially had a significant positive effect on employee performance with a coefficient of determination.

Pengaruh Kompetensi Kewirausahaan dan Pengawasan Manajemen terhadap Perkembangan Perusahaan PT Ekuator Swarna Sekuritas Cabang Medan

This study aims to determine how much influence Entrepreneurship Competence and Management Supervision on the Development of PT Ekuator Swarna Sekuritas Medan Branch. The research methodology used is descriptive and explanatory survey methods. The population in this study were 1003 customers of PT Ekuator Swarna Sekuritas Medan Branch. The technique of determining the number of samples in this study was determined using the Slovin formula and amounted to 91 respondents. The t test results show that the Entrepreneurial Competence variable is positively and significantly influenced by the Development of PT Ekuator Swarna Sekuritas Medan Branch and the Management Control variable has a positive and significant effect on the development of PT Ekuator Swarna Sekuritas Medan Branch. Simultaneously affect the dependent variable (Company Development)

Analisis Pengaruh Pertumbuhan Ekonomi Terhadap Tingkat Kemiskinan Di Provinsi Sumatera Utara (2010-2019)

Purpose of this observation to find out effect of economic growth on poverty levels in the period 2010-2019. The variable used is the percentage of poverty level as the dependent variable and the Gross Regional Domestic Product (GRDP) and the Open Unemployment Rate as independent variables. The data used in this study are secondary data obtained from BPS North Sumatra. The analytical method used is a multiple linear regression model or Ordinary Ordinary Least Square (OLS). In processing data, the authors use the help of Eviews 8.1 software. Based on the estimation results it is found that there is no correlation between the rate of economic growth and the poverty rate in North Sumatra and the variable Open Unemployment Rate has a positive and significant effect on poverty levels in North Sumatera Province.