Care work pays less than it should, given the characteristics of the jobs and the qualifications of its workers (England et al., 2002). Care workers also face unique challenges as they organize for better working conditions, including better pay, because they do not want to threaten to withhold care from those in their charge (England, 2005). We propose that care workers face an additional challenge in organizing because, for some observers, it highlights that care workers are paid to care. To investigate this question, we examine how people respond to the organizing efforts of care workers through the lens of the Sacred Values Protection Model (SVPM; Tetlock et al., 2000). According to the SVPM, there are certain values that people assume to be sacred and unquestionable (e.g., love, justice). When we are forced to consider pitting a sacred value, like love, against a secular one, like money, the tradeoff is seen as taboo. As a result, people react with outrage, and the desire to see those who have engaged in the taboo tradeoff reaffirm the sacred value. In this chapter, we will argue that people’s opposition to care workers’ labor organizing can be partly explained by how much they view engaging in care work as trading love for money. For some, care work may be perceived as a taboo tradeoff, blurring the divide between activities performed out of love and those performed for pay. We suggest that labor organizing can inadvertently highlight this tension.