The Effects of the Perception of Black Consumer Behavior on Emotion Labor and Self-Esteem in Hair Service Employees

The purpose of this study is study the effects of perceived black consumer behavior on emotional labor and self-esteem by hair service workers. 298 hair service workers in Seoul and Gyeonggi Province collect data through a survey. Analysis method uses SPSS 26.0 Program to analyze frequency factor analysis, reliability analysis, Multiple regression analysis was performed. First, Second, black consumer behavior has been shown to have statistically significant static on emotional labor. Second, black consumer behavior has been shown to have statistically significant static effects on self-esteem. Third, emotional labor has a statistically significant adverse effect on self-esteem. This study will help identify the negative phenomena of black service industry and further shape effective measures to cope with black consumer’s efficient response and ultimately provide basic data to beauty service professionals to live a healthy and higher quality live.

Before Montgomery

Chapter 2 examines the rise of the department store movement in the urban North and Midwest. It begins with a look into the “Don’t Buy Where You Can’t Work” movement. The “Don’t Buy” movement built on an earlier tradition of black consumer protests and leveraged black purchasing power to secure better jobs in sales and office work in white-owned business located in urban black neighborhoods. The department store movement was an outgrowth of this Depression-era campaign. Shaped by New Deal and wartime programs, the department store movement built on the tactics, goals, and momentum of its predecessor but targeted department stores exclusively. These stores were now not only symbols of American democracy and prosperity but also inherently public spaces where all the races, gender, and classes might confront each other daily, and consequently where conflict and eventual resolution would be most visible.