Before Montgomery

Author(s):  
Traci Parker

Chapter 2 examines the rise of the department store movement in the urban North and Midwest. It begins with a look into the “Don’t Buy Where You Can’t Work” movement. The “Don’t Buy” movement built on an earlier tradition of black consumer protests and leveraged black purchasing power to secure better jobs in sales and office work in white-owned business located in urban black neighborhoods. The department store movement was an outgrowth of this Depression-era campaign. Shaped by New Deal and wartime programs, the department store movement built on the tactics, goals, and momentum of its predecessor but targeted department stores exclusively. These stores were now not only symbols of American democracy and prosperity but also inherently public spaces where all the races, gender, and classes might confront each other daily, and consequently where conflict and eventual resolution would be most visible.

Author(s):  
Traci Parker

An exploration of the racial and class dimensions of early American department stores is provided in this chapter. It reveals why these retail institutions became prime locations for protesting and claiming civil rights. Early American department stores operated under the principle of free entry and browsing—a principle that helped usher in a new conception of American democracy that was intricately tied to the practices of consumption that the department store fostered. Stores, however, also conformed to and endorsed aspects of Jim Crow (including notions of racial order and purity): many stores received African Americans under the principle of free entry and browsing but then constrained their movement and participation in this space; and stores hired blacks as maintenance and stockroom workers, elevator operators, porters, and maids—all invisible from the salesroom floor—but barred them from white-collar staff positions in sales, clerical, and management. The racialized democracy of the department store shaped the ways that race and class were imagined and employed to create both worker and consumer identities, making department stores an epitome of racial discrimination and thus an ideal site to challenge racial discrimination.


2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Faizal Ardiyanto

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.


2021 ◽  
Vol 13 (13) ◽  
pp. 6993
Author(s):  
Caroline Kopot ◽  
Brenda J. Cude

In recent years, fashion department stores have struggled to sustain their foothold in the competitive market due to changing consumer behavior as well as technological advancement. This study aimed to examine customers’ perspectives on the shopping channels of omnichannel fashion department stores. The analysis was based on data from 552 customers who shopped at U.S. omnichannel fashion department stores. Confirmatory factor analysis and structural equation modeling were utilized to analyze the hypothesized relationship. The results showed that brand attitude mediated the influence of perceived fluency of customers’ purchase intentions in the omnichannel fashion department store setting. Content consistency and process consistency also positively affected customers’ perceived fluency of the channels of those fashion department stores. Customers are more likely to purchase from a fashion department store that provides consistent content and processes across the multiple shopping channels from which they can purchase merchandise. Further, customers value consistency of the content and processes across all fashion department store channels. The results are insightful especially for industry practitioners, as it enables them to develop a sustainable omnichannel business strategy by focusing on the depth of the channels and channel consistencies (content and process) while improving customers’ purchase intention from their stores.


2014 ◽  
Vol 42 (10) ◽  
pp. 902-928 ◽  
Author(s):  
Ronald L. Hess Jr ◽  
Lawrence Ring

Purpose – The purpose of this paper is to better understand the unique competitive positioning characteristics of off-price retailers and how they compare to other types of retailers. The authors compare off-price and upscale off-price retailers with four major formats of retailers: first, discount department store/warehouse club retailers; second, moderate department store retailers; third, department store retailers; and finally, specialty department store retailers. Design/methodology/approach – The paper employs a representative sample that was randomly drawn from four primary metropolitan cities in the USA. The data were collected using telephone interviews by a prominent, marketing research firm. A series of discriminant analyses were conducted to examine the data. Findings – The findings of the paper indicate that the off-price formats were consistently positioned at extreme points along the price/value continuum, signifying the strongest value-orientation among the other retail formats. The authors also found that while the upscale off-price format followed the specialty department stores in terms of fashion. The results point to an important disadvantage of the off-price format – although strong on price/value, they often fall short on fashion and many other store attributes that may be important to luxury-oriented customers. Research limitations/implications – The paper employed a sample from several cities collected using a telephone interview methodology within the US. Due to these limitations, the findings of this paper may be hampered by this methodology and not generalize to regions outside of the US. Future research should examine how the demise of most of the upscale off-price retailers and growth of flash web sites have changed the competitive structure of retailing. Practical implications – The results demonstrate that the positioning of the off-price retail format is unique from other formats. The retail formats occupy distinct positions. The off-price retail format is strongly associated with the price/value position but only moderately fashionable to customers, especially when compared with the department and specialty department store formats. In contrast, the upscale off-price format, while also strongly positioned along the price/value continuum, is considered much more fashionable than the off-price retail format. In fact, the upscale off-price retail format only trails the specialty department store format in terms of fashion. Originality/value – The unique characteristics of the off-price retail format and growing interest from upscale department stores underscores the need for a comprehensive understanding of the motives of the off-price shopper. This paper provides retailers with a more complete understanding of the store attributes that differentiate the off-price retail format from other major retail store formats. The overall objective of this study is to offer a comprehensive view of the positioning of off-price retailers compared with many alternative retail formats.


Author(s):  
Traci Parker

Chapter 4 considers the department store movement and the birth of a modern middle-class consciousness in the 1940s and 1950s. Department stores remained key battlegrounds and took on greater significance as black purchasing power had reached an unprecedented level of $8-9 million by 1947 and the relationship between consumption and citizenship had changed. For the most part, the department store movement remained a fight for jobs in the immediate postwar era, taking on consumer issues as it saw fit. This phase of the movement marked a period of preliminary testing that would eventually lead to militant protests in the 1950s and 1960s. Under the leadership of the National Urban League (NUL) and American Friends Service Committee (AFSC), the movement relied on intercultural education and moral exhortations. Emblematic of racial liberalism and the early civil rights movement, the NUL and AFSC believed that if respectable blacks and white community leaders simply asked store officials to hire African Americans in sales and clerical, they would, and after that “their attitude about integrated workplaces and African Americans generally would change,” helping them “topple barriers in other industries and locations.”


2018 ◽  
Vol 92 (2) ◽  
pp. 251-280 ◽  
Author(s):  
Rika Fujioka ◽  
Jon Stobart

Department stores are often seen as transformative of both retail and wider social practices. This article offers a comparative analysis of department stores in early twentieth-century Britain and Japan to assess the extent to which there were universal qualities defining the operation, practices, and experience of department stores and to explore the ways in which they might be seen as transforming retailing in the two countries. Despite similarities in their origin, organization, and service to customers, we highlight the greater diversity of British department stores and their incremental development. Japanese stores were a far more powerful force for change because they formed part of a concerted and conscious program of modernization.


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