In this chapter, the authors analyse the role of Belgian news media in policy-making. The chapter starts with a characterization of the Belgian media landscape, with its absence of ‘national’ media, a strong public service broadcast and an increasing degree of media concentration. Next, by analysing the ways in which the media report on and define issues, the chapter explores how the media are generators of knowledge, what their resources are, and what influence they have on decision-makers. What is the current role of the Belgian news media as policy players; how are policy problems framed; and what is their role as advocates, investigators and evaluators? To answer these questions, the authors rely on empirical research on Belgian media, agenda-setting, and framing.