effect of price perception and sales promotion on the purchase decision of the pertamax turbo in Palembang City

This study aimed to determine the effect of price perception and sales promotion on the purchase decision of Pertamax Turbo in the city of Palembang. The population in this study were all consumers who purchased Pertamax Turbo in Palembang in the 2021 period, with as many as 100 respondents using the purposive sampling technique. The multiple linear regression analysis results show that price perception has a positive and significant effect on the purchase decision of Pertamax Turbo in Palembang. Sales promotion has a positive and significant effect on the purchase decision of Pertamax Turbo in the city of Palembang. For the price perception variable, it is expected that the Pertamax Turbo price adjustment will be made to reach all people. In the sales promotion variable, increasing sales by giving discounts/discounts to consumers who purchase Pertamax Turbo is necessary.

Sufi and philosophical heritage of Jalaluddin Rumi

Rumi was one of the most famous Sufi, poet, and spiritual teachers who have globally drawn the attention of many. Rumi's teachings have been valued and used by Sufi masters after him, and are studied in contemporary mystic circles. Not only Sufis, but others as well refer to his teachings for lessons, and those who enjoy poetry are intoxicated by Rumi's magical words. He views that, humans tend to move upwards to realize their potential. Rumi’s poetry whether or not is the result of his ecstatic moment is a reflection of his close relationship with people around him. Despite his greatness as a scholar, he always mingled with society, listened to their sharing, and advised them to solve the problem. This interaction created a paradigm that enabled him to see things as a whole, in an interactional way that is interconnected as a harmony. Thus, this paper attempts to review and analyze Rumi’s life and his contributions in the fields of spirituality and philosophy.

Expression of negative connotation in stable analogies associated with vegetables: on the example of Uzbek and Korean languages

This article discusses the stable analogies of vegetables in Uzbek and Korean. The common features and differences between Uzbek and Korean language cultures, such as pepper, potatoes and onions, are highlighted. However, the various associations associated with these analogy standards and the negative connotations they represent are analyzed.

Sell and buy women in wedding (changes in the dowry's value in wedding: ethnographical study)

Mahar in Islam is a man's readiness to establish a household towards sakinah, mawaddah, and warahmah. However, along with social changes with higher social strata competition, the dowry value is increasingly tarnished. This research was conducted to see changes in the dowry's value that are not following the purpose of marriage value. This study used a literature review by collecting some literature related to marriage and dowry in Islam. The research results from this study found several findings in the study, including; First, the dowry value following the Shari'a in Islamic teachings by not burdening humans to establish a household has been tainted from the human lifestyle demands. Second, the high dowry value given to men to women is a symbol of social strata for society. Third, the higher the dowry value is given and the higher the view of the community's social strata, the greater the incidence of infidelity, both husband and wife, so that almost the whole world proves that the divorce rate is getting higher.