Journal of Marketing Management Research
Latest Publications

TOTAL DOCUMENTS

84

(FIVE YEARS 56)

H-INDEX

0

(FIVE YEARS 0)

Published By Korean Marketing Management Association

1229-7798

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Effect of the Packaging Colors of a Product on Perceived Environmental Friendliness and Recycling Intention: The Moderating Role of the Business Type

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.4.1 ◽

2021 ◽

Vol 26 (4) ◽

pp. 1-16

Author(s):

Eun-Mi Lee ◽

◽

Hye-Gyu Lee

Keyword(s):

Environmental Friendliness ◽

Moderating Role

Download Full-text

A Study on the Effect of Millennial’s Co-Brand Alliance Personality Fit on Brand Attachment : Moderated Mediating Effect of Brand Trust and Fashion Involvement

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.4.45 ◽

2021 ◽

Vol 26 (4) ◽

pp. 45-68

Author(s):

Jeong Soon Ku ◽

◽

JeongGyu Lee ◽

Ju-Young Park

Keyword(s):

Mediating Effect ◽

Brand Trust ◽

Brand Attachment ◽

Brand Alliance ◽

Fashion Involvement

Download Full-text

Effect of Attribution of Ethical Consumption Behavior on Behavioral Intention : Focused on the Mediating Effect of Psychological Healing

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.4.69 ◽

2021 ◽

Vol 26 (4) ◽

pp. 69-90

Author(s):

Yunhee Jeong ◽

Keyword(s):

Behavioral Intention ◽

Ethical Consumption ◽

Mediating Effect ◽

Consumption Behavior ◽

Psychological Healing

Download Full-text

The Impact of Portal Site Service Factors on Portal Site Compatibility : Focusing on the Moderating Role of Visit of Information Search Goals

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.4.17 ◽

2021 ◽

Vol 26 (4) ◽

pp. 17-43

Author(s):

Kikyoung Park ◽

◽

Hag-Soo Kim

Keyword(s):

Information Search ◽

Portal Site ◽

Service Factors ◽

Moderating Role

Download Full-text

The Effect of Political Ideology on Consumer Complaints and Dispute Behaviors : The Moderating Effects of Company Power and Fairness Perception in the Relationships

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.3.1 ◽

2021 ◽

Vol 26 (3) ◽

pp. 1-27

Author(s):

Jina An ◽

◽

Hyung-shik Jung

Keyword(s):

Political Ideology ◽

Moderating Effects ◽

Fairness Perception ◽

Consumer Complaints

Download Full-text

The Interaction Effect between the Upcycling Design Form of Product and the Message Appeal Type on Product Attitude : Focusing on Mediating Role of Internalization and Symbolization

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.3.29 ◽

2021 ◽

Vol 26 (3) ◽

pp. 29-48

Author(s):

Jae-Hyun Yoon ◽

◽

Han-Ku Kim

Keyword(s):

Interaction Effect ◽

Download Full-text

Effects of Social Exclusion and Resultant Psychological Reaction on Relative Preference for Utilitarian Products(vs. Hedonic Products) : Focusing on Sense of Control and Regulatory Focus

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.3.49 ◽

2021 ◽

Vol 26 (3) ◽

pp. 49-72

Author(s):

Sehoon Park ◽

◽

ChaeYeong Kim

Keyword(s):

Social Exclusion ◽

Regulatory Focus ◽

Sense Of Control ◽

Relative Preference ◽

Psychological Reaction ◽

Hedonic Products

Download Full-text

Effects of Social Exclusion and Resultant Psychological Reaction on Relative Preference for Utilitarian Products(vs. Hedonic Products) : Focusing on Sense of Control and Regulatory Focus

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.3.73 ◽

2021 ◽

Vol 26 (3) ◽

pp. 73-88

Author(s):

Jikai Zou ◽

◽

Sungjoon Yoon

Keyword(s):

Social Exclusion ◽

Regulatory Focus ◽

Sense Of Control ◽

Relative Preference ◽

Psychological Reaction ◽

Hedonic Products

Download Full-text

The Effects of Structural Factors on Intention-to-Use of Shared Accommodation Services

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.2.85 ◽

2021 ◽

Vol 26 (2) ◽

pp. 85-112

Author(s):

Chinhan Kim ◽

◽

Wooseong Kang

Keyword(s):

Intention To Use ◽

Structural Factors

Download Full-text

Exploring Determinants of Online Shopping Purchase Intention : Moderating Effects of Consumer Motivation and Competitor Consumption Experience

Journal of Marketing Management Research ◽

10.37202/kmmr.2021.26.2.43 ◽

2021 ◽

Vol 26 (2) ◽

pp. 43-63

Author(s):

Kikyoung Park ◽

Keyword(s):

Purchase Intention ◽

Online Shopping ◽

Moderating Effects ◽

Consumer Motivation ◽

Consumption Experience

Download Full-text