Effect of Attribution of Ethical Consumption Behavior on Behavioral Intention : Focused on the Mediating Effect of Psychological Healing

2021 ◽  
Vol 26 (4) ◽  
pp. 69-90
Author(s):  
Yunhee Jeong ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chunli Ji ◽  
Susana Mieiro ◽  
Guihai Huang

PurposeSocial media advertising (SMA) has become overly critical in the interactive marketing research field. This paper aimed to construct a research architecture model and to investigate the mediating effect of customer engagement between SMA and consumer behavioral intention in the context of Macao's casino integrated resorts.Design/methodology/approachThe authors collected data from 300 Chinese-speaking visitors of Macao's casino integrated resorts through a face-to-face survey. The hypotheses derived from the conceptual model were tested through two-stage structural equation modeling. The authors considered age and gender as control variables.FindingsThis study found that entertainment and promotional rewards had significant direct effects on consumption intention. Social media dependency did affect directly not only consumption intention but also sharing intention. Customer engagement on SMA mediated the effects of two SMA features (entertainment and promotional rewards) and one feature of SMA viewers (social media dependency) on consumption intention. As to extraneous variables, neither age nor gender significantly influenced consumer behavioral intention.Practical implicationsThe casino integrated resort managers should enhance the entertainment elements and provide reasonable promotional rewards to increase SMA's effectiveness. Managers should also consider the social media usage habits of the targeted customers. Further academic research on casino integrated resorts in other regions may use this study as a basis for investigating the mediation of customer engagement on SMA.Originality/valueThis study contributed to understanding the mediating mechanism of customer engagement on SMA by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gayathri Giri ◽  
Hansa Lysander Manohar

Purpose Drawing inspiration from the organizational information processing theory, the technology acceptance model (TAM) and the theory of motivation, this study aims to examine the acceptance of private and public blockchain technology-based collaboration among supply chain practitioners. Design/methodology/approach A total of 257 samples were collected through a survey from supply chain practitioners. The study used parallel mediators of perceived usefulness (extrinsic motivation) and perceived ease of use (intrinsic motivation) to measure behavioral intention to use. Findings The results reveal that partial mediation exists between blockchain-based collaboration (private and public) and behavioral intention to use. For perceived usefulness, a stronger mediating effect was found between private blockchain-based collaboration and behavioral intention to use. For perceived ease of use, a stronger mediating effect was found between public blockchain-based collaboration and behavioral intention to use. Originality/value By integrating insights from the organizational information processing theory, the TAM and the theory of motivation, this study provides an in-depth understanding of how the distinct features of information processing in blockchain technology-based collaboration influence the supply chain practitioners’ to accept it. The novelty and results of the study expand the existing literature and pave the way for future research.


2013 ◽  
Vol 34 (1) ◽  
pp. 57-72 ◽  
Author(s):  
Ben Wooliscroft ◽  
Alexandra Ganglmair-Wooliscroft ◽  
Abigayle Noone

2020 ◽  
Vol 237 (10) ◽  
pp. 3161-3171 ◽  
Author(s):  
Nige Netzband ◽  
Simon Ruffell ◽  
S. Linton ◽  
W. F. Tsang ◽  
T. Wolff

Abstract Abstract Ayahuasca is a psychoactive plant brew containing dimethyltryptamine (DMT) and monoamine oxidase inhibitors (MAOIs). It originates from the Amazon basin, where it is used primarily for ceremonial purposes. Ayahuasca tourists are now entering certain communities seeking alternative physical or psychological healing, as well as spiritual growth. Rationale Recent evidence has shown that the similar acting psychedelic compound, psilocybin, facilitated long-term increases in trait openness following a single administration. Objectives This paper assesses the impact of ayahuasca on personality in a traditional framework catering for ayahuasca tourists. Method Within a mixed design, we examined the effect of ayahuasca on participants’ personality (measured by the NEO Personality Inventory 3 questionnaire) across time (pre- to post-ayahuasca administration, and 6-month follow-up), relative to a comparison group (who did not ingest ayahuasca). Results The results demonstrated significant increases in agreeableness pre- and post-ayahuasca administration and significant reductions in neuroticism in 24 participants, relative to the comparison group. Both of these changes were sustained at 6-month follow-up, and trait level increases were also observed in openness at this stage. Additionally, greater perceived mystical experience (measured using the Mystical Experience Questionnaire 30) was associated with increased reductions in neuroticism. Conclusions These findings, which indicate a positive mediating effect of ayahuasca on personality, support the growing literature suggesting potential therapeutic avenues for serotonergic psychedelics.


2021 ◽  
Vol 16 (8) ◽  
pp. 55
Author(s):  
Chin-Hung Liu ◽  
Jui-Lung Chen

We conducted a consumer survey and used SPSS to examine the effects among technology acceptance model, theory of planned behavior, conformity and government low-carbon policies. The results of this study show that: 1. perceived usefulness and perceived ease-of-use have a significant and positive impact on green behavior attitude; green behavior attitude, green perceived behavior control, green subjective norms, and government low-carbon policies all have a significant and positive impact on green behavioral intention, and green behavioral intention also has a significant and positive impact on green consumption behavior. 2. The normative and informational influences in conformity both have a significant and positive impact on green subjective norms, with normative influence exerting a greater impact. 3. On average, female consumers expressed a significantly higher agreement than male consumers with regard to the technology acceptance model, the theory of planned behavior, and conformity, and married consumers expressed a higher agreement than single and divorced consumers with regard to the technology acceptance model. The above results could provide companies with reference for development and business strategies involving sustainable displays.


2021 ◽  
pp. 1845-1854
Author(s):  
Ahmed Ali Jaleel ◽  
Mohd Shukri Ab Yajid ◽  
Ali Khatibi ◽  
S. M. Ferdous Azam

Empirical studies related to interrelationships between variables perceived value, customer satisfaction and behavioral intention conducted in the Maldives context and in the medical care industry is very rare. A quantitative cross-sectional study conducted in natural settings using a survey questionnaire to assess the interrelationships between above mentioned variables by utilizing a conceptual model created from three interrelationship models obtained from previous research. Data collected from willing participants across the 19 atolls resulting in a total of 385 responses obtained after data cleaning. A stratified proportionate random sampling method used. SPSS 25.00 and AMOS 23.00 used as analysis tools. The Sobel test applied to analyze the mediating effect of customer satisfaction on the relationship between perceived value and behavioral intention which confirmed a positive and significant relationship between perceived value, customer satisfaction and behavioral intention. Study rejected the hypothesis which test the mediation of customer satisfaction on the relationship between perceived value and behavioral intention. This study is first of its kind to generalize findings on Maldivian’s medical seeking behavior, and results helps policymakers, medical practitioners, medical institutions, and respective administrations to provide better customer perceived value towards providing higher customer satisfaction, which in effect improve customer behavioral intention towards medical care service providers.


Sign in / Sign up

Export Citation Format

Share Document