The Interaction Effect between the Upcycling Design Form of Product and the Message Appeal Type on Product Attitude : Focusing on Mediating Role of Internalization and Symbolization

2021 ◽  
Vol 26 (3) ◽  
pp. 29-48
Author(s):  
Jae-Hyun Yoon ◽  
◽  
Han-Ku Kim
Keyword(s):  
Interaction Effect ◽  
Mediating Role

How power states and others’ statuses influence status consumption: The role of signaling effectiveness

2018 ◽  
Vol 60 (5) ◽  
pp. 531-546 ◽  
Author(s):  
Xiaotong Jin ◽  
Wei Xu ◽  
Yan Wang
Keyword(s):  
Low Power ◽  
High Power ◽  
Interaction Effect ◽  
Status Consumption ◽  
Mediating Role ◽  
Power Scale ◽  
Moderating Role ◽  
Practical Implications ◽  
Fundamental Mechanism

This research aims to examine how power states and others’ statuses interact to influence status consumption. Specifically, consumers in low-power states are more inclined to engage in status consumption than those in high-power states when others’ statuses are superior. However, consumers in high-power states are more inclined to engage in status consumption than those in low-power states when others’ statuses are inferior. Signaling effectiveness plays a mediating role in the interaction effect of power states and others’ statuses on status consumption. Two studies were conducted to test our hypotheses. Study 1 tested how others’ statuses moderate the effects of power states on status consumption and how signaling effectiveness mediates the moderating role of others’ statuses on the effects of power states on status consumption. Study 2 further tested the two hypotheses in a different scenario through the sense of the power scale used to measure the power state. This research confirms the effects of power states on status consumption depending on others’ statuses and the fundamental mechanism of status consumption. The theoretical contributions and practical implications are of value for both researchers and managers.

Supportive supervision and Chinese postgraduate students' core selfevaluations and academic creativity: A synergistic interactive model

2021 ◽  
Vol 49 (12) ◽  
pp. 1-12
Author(s):  
Zongbo Li ◽  
Cui Peng ◽  
Tsung-Xian Lin
Keyword(s):  
Interaction Effect ◽  
Indirect Effect ◽  
Self Efficacy ◽  
Interactive Effect ◽  
Supportive Supervision ◽  
Postgraduate Students ◽  
Mediating Role ◽  
Creative Self ◽  
Core Self

We examined the interaction effect of supportive supervision and postgraduate students' core self-evaluations on academic creativity, as well as the mediating role of creative self-efficacy in this effect. Participants were 348 Chinese postgraduate students. The results show that supportive supervision was positively associated with students' academic creativity, and that creative self-efficacy mediated this association. Students' core self-evaluations and supportive supervision had a synergistic interactive effect on creative self-efficacy, and creative self-efficacy partially mediated the interactive effect of supportive supervision and core self-evaluations on students' academic creativity. The positive indirect effect of supportive supervision on students' academic creativity through creative self-efficacy was stronger when core self-evaluations were highly positive, compared to when they were less positive. The implications of these findings are discussed.

Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ning Zhang ◽  
Liqin Yu ◽  
Alex S.L. Tsang ◽  
Nan Zhou
Keyword(s):  
Interaction Effect ◽  
Brand Personality ◽  
Processing Fluency ◽  
Control Group ◽  
Content Type ◽  
Consumer Evaluation ◽  
Mediating Role ◽  
High Dynamic ◽  
Dynamic Imagery

Purpose The purpose of this paper is to examine the interaction effects of spokes-character dynamism (high vs low) and brand personality (sincere vs competent) on consumers’ evaluation and the mediating role of processing fluency. Design/methodology/approach Two experiments were conducted to test the hypotheses. Study 1 establishes the interaction effect between evoked spokes-character dynamism and brand personality on brand trust and examines the mediating role of processing fluency. By introducing a control group and using purchase intention as the dependent variable, Study 2 further extends the results of Study 1. Findings The results of Studies 1 and 2 show that for sincere brands, spokes-characters with high dynamic imagery contribute to significantly higher consumer evaluation than the control group and the group of spokes-characters with low dynamic imagery. However, for competent brands, spokes-characters with low dynamic imagery contribute to significantly higher consumer evaluation than the control group and the group of spokes-characters with high dynamic imagery. In addition, processing fluency mediates the interaction effect between evoked spokes-character dynamism and brand personality on consumers’ evaluation. Research limitations/implications The studies considered only one method, “frozen motion,” to evoke perceived movement. Further studies using other methods are needed to allow for generalization. Practical implications The discerning use of dynamic imagery in spokes-character design involving advertisements may aid marketers in maximizing spokes-characters’ effect on consumers’ evaluation. Originality/value The perceived movement of spokes-characters is integrated into the cognition of brand personality. Marketers should take into account how the match between spokes-character dynamism and brand personality may influence consumers’ evaluation of the brand.

Effects of social exclusion and implicit theories of personality on nostalgic consumption

2020 ◽  
Vol 48 (3) ◽  
pp. 1-12
Author(s):  
Wei Xu ◽  
Xiao-Tong Jin
Keyword(s):  
Social Exclusion ◽  
Interaction Effect ◽  
Implicit Theories ◽  
Online Dating ◽  
Mediating Role ◽  
Implicit Personality ◽  
Product Choices ◽  
Socially Excluded

We conducted 2 studies to examine how social exclusion and implicit theories of personality interact to influence preferences for products that evoke nostalgia. In Study 1 we tested how individuals' implicit personality (entity vs. incremental theorist type) moderate the effects of social exclusion on nostalgic consumption. Results showed that socially excluded (vs. socially included) consumers were more likely to consume nostalgic products when the consumers were entity (vs. incremental) theorists. In Study 2 we conducted a different manipulation of social exclusion and individuals' implicit personality, and also examined the mediating role of self-continuity. Results showed that self-continuity mediated the interaction effect of social exclusion and implicit personality on preferences for nostalgic products. The results were robust whether the manipulation of social exclusion was in an online dating or fitness club application context, and for different nostalgic product choices, comprising chips and cookies.

The More You Say, the Less They Hear

2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit
Keyword(s):  
Hearing Protection ◽  
Entertainment Education ◽  
Mediating Role ◽  
Attitude Measures ◽  
Underlying Mechanisms

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.

Coping Humor as a Mediator Between Emotional Intelligence and Job Satisfaction

2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Future Research ◽  
Satisfaction Scale ◽  
Primary School Teachers ◽  
Mediating Role ◽  
Regulation Of Emotion ◽  
The Relationship ◽  
Overall Job Satisfaction

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.

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