Here the author introduces the key constituents and concepts of El Techo de la Ballena, sets the tone, and describes the structure of the rest of the book. As she argues, El Techo used the visual arts to expose the depths of the profound inequality hidden within the façade of Venezuela’s modernization. For the group, the concern became to create art that reflected not a technological utopia associated with capitalism but, rather, the grit of contemporaneity. As Gaztambide argues, the group’s all-encompassing dimension, anti-art posture, and deliberate retro-modern outlook served as the hallmarks for a visual arts project that counteracted the swiftness by which Venezuelan culture entered modernity. Moreover, the key concepts of contemporaneity, contingency, and fluidity suggest a productive, if malleable, ideological positioning for such an indeterminate group as El Techo.