Chapter 1 develops in detail Adorno’s concept of the uncoercive gaze as the primary mode of reflective engagement with his objects of thinking. Proceeding from an explication of his conviction that the kind of thinking that philosophy performs cannot be performed without also considering its relation to questions of language, this chapter sets the stage for our understanding of the uncoercive gaze. By refusing to submit to the dictates of an obscene and transfixed Hinstarren—a mere staring—at the object, Adorno’s uncoercive gaze eschews the critical violence that attends to the moment in which a thinker or writer works to superimpose onto the object this or that set standard of measurement, premise, agenda, or assumption that, as a priori ossified modes of relating to the object, only ends up by missing a certain critical intimacy with the object—and thus its productive primacy, its critical Vorrang.