Advertising and the World Wide Web
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20

(FIVE YEARS 0)

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0

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Published By Psychology Press

9781410602060

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Current Advertising on the Internet: The Benefits and Usage of Mixed-Media Advertising Strategies

Advertising and the World Wide Web ◽

10.4324/9781410602060-9 ◽

1999 ◽

pp. 51-72

Keyword(s):

Mixed Media ◽

The Internet ◽

Advertising Strategies

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Online Newspaper Advertising: A Study of Format and Integration With News Content

Advertising and the World Wide Web ◽

10.4324/9781410602060-18 ◽

1999 ◽

pp. 169-184

Keyword(s):

News Content ◽

Online Newspaper

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Sophistication on the World Wide Web: Evaluating Structure, Function, and Commercial Goals of Web Sites

Advertising and the World Wide Web ◽

10.4324/9781410602060-15 ◽

1999 ◽

pp. 129-144

Keyword(s):

World Wide Web ◽

Structure Function ◽

Web Sites ◽

World Wide ◽

The World

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Scaling the Web: A Parasocial Interaction Scale for World Wide Web Sites

Advertising and the World Wide Web ◽

10.4324/9781410602060-16 ◽

1999 ◽

pp. 145-158

Keyword(s):

World Wide Web ◽

Web Sites ◽

World Wide ◽

Parasocial Interaction ◽

The Web

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“New and Improved!” Advertising in Cyberspace: Using Specific Conduits to Access Browsers and Seekers

Advertising and the World Wide Web ◽

10.4324/9781410602060-10 ◽

1999 ◽

pp. 73-80

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Interactive Media: A Means for More Meaningful Advertising?

Advertising and the World Wide Web ◽

10.4324/9781410602060-14 ◽

1999 ◽

pp. 109-128

Keyword(s):

Interactive Media

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Old-Fashioned Salesmanship in a Newfangled Medium

Advertising and the World Wide Web ◽

10.4324/9781410602060-25 ◽

1999 ◽

pp. 277-284

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Web Advertising’s Birth and Early Childhood as Viewed in the Pages of Advertising Age

Advertising and the World Wide Web ◽

10.4324/9781410602060-7 ◽

1999 ◽

pp. 15-36

Keyword(s):

Early Childhood

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Understanding Interactivity Of Cyberspace Advertising

Advertising and the World Wide Web ◽

10.4324/9781410602060-8 ◽

1999 ◽

pp. 37-50

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Effectiveness of Internet Advertising by Leading National Advertisers

Advertising and the World Wide Web ◽

10.4324/9781410602060-13 ◽

1999 ◽

pp. 91-108

Keyword(s):

Internet Advertising

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