Current Advertising on the Internet: The Benefits and Usage of Mixed-Media Advertising Strategies

1999 ◽  
pp. 51-72
Keyword(s):  
Mixed Media ◽  
The Internet ◽  
Advertising Strategies

Marketing and Advertisement in Cross-Border E-Commerce

2021 ◽  
pp. 120-147
Author(s):  
Mohammad Zahedul Alam
Keyword(s):  
Cultural Context ◽  
Communication Technologies ◽  
Business Environment ◽  
Marketing Strategies ◽  
The Internet ◽  
Cross Border ◽  
Technological Advances ◽  
Advertising Strategies ◽  
The World ◽  
Policies And Programs

Recently, cross-border e-commerce has been growing rapidly among the developed and developing countries. Marketing managers design marketing and advertising strategies targeted to local and across the country. Companies need to develop separate marketing programs for different country and diverse cultural context. In this chapter, the authors discuss cross-border e-commerce, its development, the advertisement and marketing strategies, policies, and programs that are applicable to the arena of cross-border e-commerce. However, advances in communication technologies, transportation, and other technological advances have made the world a much smaller place. To survive in the competitive business environment today, companies need to make their products and services available online as well as offline. Major technological advances including the explosion of the internet have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age—even to survive—marketers must rethink their strategies and adapt them to today's new environment.

scholarly journals The Power of Crowdcourcing and Participatory Culture: Beauty Vlogger Analysis on Wardah Cosmetic Brand

2021 ◽  
Vol 13 (2) ◽  
pp. 308
Author(s):  
Atikah Putri Adrilia Gultom
Keyword(s):  
Muslim Women ◽  
Participatory Culture ◽  
The Internet ◽  
Synthesis Methods ◽  
Cosmetic Products ◽  
Top Down ◽  
The Public ◽  
Digital Era ◽  
Advertising Strategies ◽  
Conceptual Paper

Advances in technology and the internet have fundamentally changed the way we consume media and generate innovation, including in the fields of advertising and marketing. Participatory culture and crowdsourcing by beauty vloggers change the power patterns (top-down, bottom-up or both) that the industry has in implementing advertising strategies. In addition, the strength of individuals in a participatory culture arises because of various media such as video blogs or websites that allow individuals to share comments and reviews. This situation provides an opportunity for beauty vloggers with the power they have to distribute their power, so that strength is not absolutely in the industry. Meanwhile, from the industry side, you can use beauty vlogger services to become a marketing strategy. This conceptual paper uses literature review and meta-synthesis methods to discuss the power possessed by beauty vloggers through participatory culture and crowdsourcing as well as linking it to Wardah cosmetic products as one of the products using the halal concept. The purpose of this research is to see the power possessed by beauty vloggers can influence the public using the local makeup brand Wardah and Wardah power as a local halal makeup brand so that it is attractive to Muslim women. Finally, the analysis of this conceptual paper shows that participatory culture and crowdsourcing have become very important entities in the dynamics of the advertising and marketing industry in the digital era.

scholarly journals By Practicing the Satisfied Reconnaissance and Speculative Research on the Substantiated Broadcast Transportation

2019 ◽  
Vol 8 (4) ◽  
pp. 12977-12980
Keyword(s):  
Mixed Media ◽  
Video Data ◽  
The Internet ◽  
Video Encryption ◽  
Security And Protection ◽  
Transmitted Information ◽  
Media Source ◽  
Parallel Condition ◽  
Safe Path ◽  
Wide Usage

Advances in computerized substance transmission have expanded in the previous couple of years. Be that as it may, Security and protection issues of the transmitted information have turned into an imperative worry in mixed media innovation. The research displays a computationally capable and secure video encryption approach with the usage of appropriated and parallel condition. The research expects to make secure video transformation practical for constant applications with no additional committed equipment at the recipient side. Checking is a significant testing task particularly as for the assertion of security, affirmation, and uprightness. The mixed media has been a detour to transmit which aides of inserting in OBS to furnish a safe route with lower rate buffering. The wide usage of a correspondence using the Internet has energized the sharing of mixed media source records posts in a less troublesome manner. A standard encryption count is especially material for content and twofold data yet fails to manage voluminous video data. Subsequently, this control has been giving a safe path transmission without gatecrasher which supports the HD information. Experimentation unmistakably uncovered the advantages of the proposed plan regarding guaranteeing trustworthiness and realness without tradeoff in the nature of the video.

Supporting Millennials in Adult and Community Education Settings

2019 ◽  
pp. 299-330
Author(s):  
Jonathan Bishop
Keyword(s):  
Built Environment ◽  
Community Education ◽  
Mixed Media ◽  
The Internet ◽  
Community Resources ◽  
Exploratory Learning ◽  
Community Centers ◽  
Education Project ◽  
Community Activity

This chapter investigates the views of parents and guardians of Millennials who took part in a clicks-and-mortar adult and community education project based around learning about local heritage and expressing understanding of it through digital and mixed media collages. Issues considered range from the built environment, with the project taking place in various settings, from community centers to church hall, through to online issues, where a dedicated resource separated from the rest of the internet was developed for exploratory learning. Parents and guardians express how they think the needs of Millennials should be taken into account in the provision of education and community activity. The chapter concludes that there are many community resources available for Millennials, but the coordination of their use is the barrier preventing Millennials having the experience of previous generations that had fulfilled teenage years.

scholarly journals Types of Advertising Strategies on Social Media: on the Example of the Construction Sector of Kyrgyzstan

2021 ◽  
Vol 7 (9) ◽  
Author(s):  
Zh. Akmatbekova ◽  
G. Aldashova ◽  
G. Batyrkanova
Keyword(s):  
Social Networks ◽  
Creative Process ◽  
Point Of View ◽  
The Internet ◽  
Construction Sector ◽  
Construction Companies ◽  
Advertising Strategies ◽  
The Media ◽  
Effective Advertising

Any manufacturing company is aimed at selling its products, providing services, increasing production and making a profit. However, in order to retain regular customers, maintain competitiveness and achieve new heights in the market, it is necessary to constantly improve the quality of goods or services, to expand the circle of consumers. Consequently, for the formation of the company’s image in the minds of consumers, it is necessary to organize an effective advertising activity. Advertising is a creative process that requires very careful organization. With the advent of the Internet, it became possible to distribute advertising not only in the media, but also in social networks, since the latter became the only platform for the exchange of information. That is why construction companies of Kyrgyzstan using the example of Royal Construction are considered in this article from the point of view of their activities in social networks. The study analyzed the materials published by the aforementioned company on its Instagram page from May 3 to May 16, 2020.

scholarly journals Multiple Temporalities, Layered Histories

2017 ◽  
Vol 6 ◽  
pp. 83-88
Author(s):  
Steven Pearson
Keyword(s):  
Contemporary Art ◽  
Visual Information ◽  
Information Age ◽  
Mixed Media ◽  
Studio Art ◽  
The Internet ◽  
Artistic Identity ◽  
The Past ◽  
The Future ◽  
Art Classrooms

In Quotational Practices: Repeating the Future in Contemporary Art, Patrick Greaney asserts, “the past matters not only because of what actually happened but also because of the possibilities that were not realized and that still could be. Quotation evokes those possibilities. By repeating the past, artists and writers may be attempting to repeat that past’s unrealized futures.”[1]  In the information age, the Internet, for instance, provides us an expanded collection of visual information—quite literally available at our fingertips—summoning together aspects of the past and possibilities of the future into a boundless present. Sketchbook Revisions (2014–2015), a series of mixed-media paintings, represents my attempt to communicate the ways in which I experience my contemporary moment constructed from multiple temporalities excavated from my past. This body of work combines fragments of representational paintings created between 1995 and 2003 and nonrepresentational renderings produced between 2003 and 2014. Using traditional tracing paper and graphic color, I randomly select moments of my previous work to transfer and layer over selected areas of already-filled pages of a sketchbook I used from 2003 to 2004. These sketches depict objects I encountered in studio art classrooms and iconic architecture on the campus of McDaniel College, and often incorporate teaching notes. The final renditions of fragmented and layered histories enact the ways that we collectively experience multiple temporalities in the present. Quoting my various bodies of work, Sketchbook Revisions challenges both material and conceptual boundaries that determine fixed notions of artistic identity. 

scholarly journals La narrativa transmedia como soporte del discurso publicitario: el caso de productos “LEGO”.

2021 ◽  
pp. 26-40
Author(s):  
Jaime Humberto Caldera Chacón ◽  
Gloria Olivia Rodríguez Garay
Keyword(s):  
Online Advertising ◽  
Television Advertising ◽  
Public Communication ◽  
The Internet ◽  
Theoretical Approaches ◽  
Advertising Strategies ◽  
Interactive Relationship ◽  
Personalized Advertising ◽  
Descriptive Method ◽  
New Strategies

The development of technologies that promote medical convergence has changed, for brands, the way of doing public communication. The growth of new audiovisual content platforms and the use of social networks have made it possible for advertiser companies to migrate their public content to the Internet, and thus, maintain an interactive relationship with the consumer. Through this migration, an online advertising universe is built where new narratives that creatively display products and services are shown; place in which the consumer assumes a participatory role, in which the company can use communication to generate new strategies effectively. The Danish toy company LEGO has been an example of innovation in its products, as well as in its advertising campaigns, in this sense the use of transmedia storytelling for the distribution of audiovisual content affected by the expansion of the brand’s universe, as well as the interaction with your target audience. This phenomenon enables personalized advertising experiences. The present work displays part of preliminary results of a qualitative research with an analytical-descriptive method to detect the implications of the LEGO toy company transmedia narrative in its advertising strategies; It also considers the opinion of experts in communication and narrative through a semistructured questionnaire. Theoretical approaches are reflected on the elements of the transmedia process of television advertising to the Internet.

scholarly journals Consumer-Generated versus marketer-generated websites in consumer decision making

2010 ◽  
Vol 52 (2) ◽  
pp. 231-248 ◽  
Author(s):  
Fred Bronner ◽  
Robert de Hoog
Keyword(s):  
Decision Making ◽  
Decision Process ◽  
Market Research ◽  
Word Of Mouth ◽  
The Internet ◽  
Consumer Decision Making ◽  
Central Question ◽  
Internet Users ◽  
Advertising Strategies

Internet users are encouraged to rate and review all kinds of services and products. These kinds of reviews are described as eWOM (electronic word-of-mouth). Our central question is ‘Are consumers using these reviews, and what is the role of eWOM as compared with commercial-marketer-generated information and advertising on the internet?’ The vacation decision process was used as the domain of investigation, but these results are also compared with four other domains. The conclusion is that the roles of both types of site are complementary. Furthermore, it was found that, overall, positive and neutral/mixed contributions to consumer-generated websites are far more frequent than negative ones. Based on these findings, the implications for marketing and advertising strategies are sketched out: additional to existing strategies, market research has to monitor the eWOM about brands and, by using this information, companies should flexibly adapt their advertising to the discussion points raised at the consumer-generated sites.

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