This chapter sheds new light on the ‘plain style’ movement associated with the experimental philosophy of England’s Royal Society by demonstrating that our critical understanding of this movement as inherently anti-figurative has been hampered by an anachronistic understanding of how early modern Europeans understood figurative language to function. Drawing upon philosophical and experimentalist writings by Francis Bacon, Thomas Sprat, Robert Boyle, and Robert Hooke, this chapter shows that, rather than being against the use of metaphor and simile outright, experimentalist writers conceived of textual ‘similitudes’ as literary analogues to the mechanical technology of the lens. As such, they, like lenses, could serve both to clarify and to distort the objects they were used to describe and therefore must be carefully chosen and applied. The chapter concludes with an exploration of how readers responded to Hooke’s use of simile in his 1665 treatise on microscopy, Micrographia, by analyzing contemporaneous critiques of his work by Andrew Marvell, Samuel Butler, and Margaret Cavendish that target his literary style in addition—and relation—to his optical science.