Cases and Select Readings in Health Care Marketing
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 33)

H-INDEX

(FIVE YEARS 0)

Published By Routledge

9781315860084

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Psychographic/Lifestyle Aspects for Market Targeting

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-15 ◽

2022 ◽

pp. 205-213

Author(s):

William J. Winston

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Basic Health Care Marketing Principles

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-2 ◽

2022 ◽

pp. 3-15

Author(s):

William J. Winston

Keyword(s):

Health Care ◽

Health Care Marketing ◽

Basic Health ◽

Basic Health Care ◽

Marketing Principles

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Designing a Promotional Tool: Practical Application of Market Targeting and Research: Case Example: Alcoholism Services of Cleveland, Inc.

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-17 ◽

2022 ◽

pp. 221-233

Author(s):

John A. Yankey ◽

Diana Young ◽

Nancy Koury

Keyword(s):

Practical Application

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Positioning the Health Organization into the Minds of the Health Consumers and Providers

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-20 ◽

2022 ◽

pp. 241-253

Author(s):

William J. Winston

Keyword(s):

Health Consumers ◽

Health Organization

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Introduction to Market Strategy and Tactic Development

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-31 ◽

2022 ◽

pp. 393-402

Author(s):

Robert L. Berl

Keyword(s):

Market Strategy

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Promotion–How to Promote and Advertise a New or Existing Clinic

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-25 ◽

2022 ◽

pp. 297-304

Author(s):

Joan Hammer

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A Case Study of Pricing Health Care Services: Southland HMO

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-27 ◽

2022 ◽

pp. 317-338

Author(s):

Robert E. Sweeney ◽

Stanley P. Franklin

Keyword(s):

Health Care ◽

Health Care Services ◽

Care Services

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County Health Department: Prenatal Program: A Marketing Case Study and Analysis

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-28 ◽

2022 ◽

pp. 339-376

Author(s):

Constance W. Mahoney

Keyword(s):

Health Department ◽

County Health Department

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“The Bottom Line on Advertising”: Keynote Speech at a One-Day Conference Sponsored by the Hospital Council of Northern California and the Hospital Public Relations Association of Northern California

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-42 ◽

2022 ◽

pp. 521-530

Author(s):

John Pinto

Keyword(s):

Public Relations ◽

Northern California ◽

Bottom Line ◽

Keynote Speech

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Developing Marketing Strategies and Tactics

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-32 ◽

2022 ◽

pp. 403-420

Author(s):

William J. Winston

Keyword(s):

Marketing Strategies

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Cases and Select Readings in Health Care MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Routledge

Psychographic/Lifestyle Aspects for Market Targeting

Basic Health Care Marketing Principles

Designing a Promotional Tool: Practical Application of Market Targeting and Research: Case Example: Alcoholism Services of Cleveland, Inc.

Positioning the Health Organization into the Minds of the Health Consumers and Providers

Introduction to Market Strategy and Tactic Development

Promotion–How to Promote and Advertise a New or Existing Clinic

A Case Study of Pricing Health Care Services: Southland HMO

County Health Department: Prenatal Program: A Marketing Case Study and Analysis

“The Bottom Line on Advertising”: Keynote Speech at a One-Day Conference Sponsored by the Hospital Council of Northern California and the Hospital Public Relations Association of Northern California

Developing Marketing Strategies and Tactics

Cases and Select Readings in Health Care Marketing
Latest Publications