Cases and Select Readings in Health Care Marketing
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33

(FIVE YEARS 33)

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0

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Published By Routledge

9781315860084

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Psychographic/Lifestyle Aspects for Market Targeting

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-15 ◽

2022 ◽

pp. 205-213

Author(s):

William J. Winston

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Basic Health Care Marketing Principles

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-2 ◽

2022 ◽

pp. 3-15

Author(s):

William J. Winston

Keyword(s):

Health Care ◽

Health Care Marketing ◽

Basic Health ◽

Basic Health Care ◽

Marketing Principles

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Designing a Promotional Tool: Practical Application of Market Targeting and Research: Case Example: Alcoholism Services of Cleveland, Inc.

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-17 ◽

2022 ◽

pp. 221-233

Author(s):

John A. Yankey ◽

Diana Young ◽

Nancy Koury

Keyword(s):

Practical Application

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Positioning the Health Organization into the Minds of the Health Consumers and Providers

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-20 ◽

2022 ◽

pp. 241-253

Author(s):

William J. Winston

Keyword(s):

Health Consumers ◽

Health Organization

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Introduction to Market Strategy and Tactic Development

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-31 ◽

2022 ◽

pp. 393-402

Author(s):

Robert L. Berl

Keyword(s):

Market Strategy

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Promotion–How to Promote and Advertise a New or Existing Clinic

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-25 ◽

2022 ◽

pp. 297-304

Author(s):

Joan Hammer

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A Case Study of Pricing Health Care Services: Southland HMO

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-27 ◽

2022 ◽

pp. 317-338

Author(s):

Robert E. Sweeney ◽

Stanley P. Franklin

Keyword(s):

Health Care ◽

Health Care Services ◽

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County Health Department: Prenatal Program: A Marketing Case Study and Analysis

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-28 ◽

2022 ◽

pp. 339-376

Author(s):

Constance W. Mahoney

Keyword(s):

Health Department ◽

County Health Department

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“The Bottom Line on Advertising”: Keynote Speech at a One-Day Conference Sponsored by the Hospital Council of Northern California and the Hospital Public Relations Association of Northern California

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-42 ◽

2022 ◽

pp. 521-530

Author(s):

John Pinto

Keyword(s):

Public Relations ◽

Northern California ◽

Bottom Line ◽

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Developing Marketing Strategies and Tactics

Cases and Select Readings in Health Care Marketing ◽

10.4324/9781315860084-32 ◽

2022 ◽

pp. 403-420

Author(s):

William J. Winston

Keyword(s):

Marketing Strategies

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