Chapter 3 focuses on the reign of Mahmud II’s younger son, Abdülaziz (1861–76), who maintained a remarkable continuity with his father’s and elder brother’s policies of increased ruler visibility. This sultan standardised and expanded the annual all-imperial royal accession anniversary and birthday celebrations, which grew until 1908. The chapter then demonstrates the intricate interweaving of motifs of sultanic and Bulgar communal (self) celebration as well as the gradual intersection of the more established duties to the ruler with the newly arising duties to the group. This relationship, for a while mutually reinforcing, is illustrated via a cross-section of celebrations of May 11, a recently invented Bulgar communal holiday. The concept of group memory, the discourse of communal rights and their sanctification, not to mention the more visible and commanding presence of a reified ‘Bulgaria,’ were clear indications of a novel, macro-communal consciousness. Gradually, the stream of popular excitement for the ruler was diverted towards communal causes, at first slightly and subtly, then more substantially and assertively. The centrality of the ruler even in core ruler celebrations was at first dulled, then altogether displaced.