This chapter investigates the topic of integrated reporting at national level. We demonstrate that a Romanian company, Rosia Montana Gold Corporation, issued in 2010 an Annual Report that can be considered a real prototype of an integrated report. Derived from the need to fulfill the gaps in corporate reporting (lack of non-financial information in the annual reports, organizations' failure in explaining social/environmental/other impacts, aggregation of CSR/environmental/social reports in the annual reports – without any connectivity to the financial performance, etc.), the new IR trend should be shaped by international accounting organizations and accountancy profession. This is one of the few studies that aimed to develop a conceptual model for the integrated report that can be applied by companies intending to implement this reporting practice. The originality of our book results from the various perspectives contained in our model: from the IIRC content elements and principles, to IASB/IFRS implications for integrated reporting. Finally, we strongly believe that the evolution of integrated reporting will end with a common standard issued by IASB/IFRS in cooperation with IIRC, and even European legislation/ or going further- national requirements. Therefore, research on a complex framework for integrated reporting (that has to address both financial and non- financial focus) and provide extended guidelines for an integrated report, should be useful for standard setters – for regulatory purposes, and companies- for a successful implementation of this reporting scheme.