The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention

2017 ◽  
pp. 749-761
Author(s):  
Siham Mourad ◽  
Pierre Valette-Florence
Keyword(s):  
Purchase Intention ◽  
Luxury Brand ◽  
The Core ◽  
Core Role

Luxury consumption and the moderating role of attitude toward counterfeits: The case of an emerging market

2021 ◽  
Vol 47 (1) ◽  
pp. 41-55
Author(s):  
Fariborz Rahimnia ◽  
Nazanin Hosseini Arian
Keyword(s):  
Purchase Intention ◽  
Positive Attitude ◽  
Emerging Market ◽  
Economic Benefits ◽  
Equation Modeling ◽  
Luxury Brand ◽  
Value Perception ◽  
The Relationship ◽  
Moderating Role

The purpose of this research is to investigate the moderating role of positive attitude toward economic benefit of counterfeit products in the relationship between luxury value perception and purchase intention of luxury brands among Iranian consumers. Data were collected using questionnaires, which were completed by 386 customers at various shopping malls. Structural equation modeling was used to test the direct hypotheses in Amos v.18, and moderated regression analysis to test the moderating hypothesis in SPSS v.19. The results indicate that financial and social value are important drivers of luxury value perception in shaping the purchase intention of consumers, while functional value is not involved in this regard. Moreover, attitude toward counterfeits, as a moderator, reduces the positive effect of luxury value perception on purchase intention. This research provides important insights not only with regard to market entry decision-making but also to develop marketing strategies for positioning a luxury brand in an Asian emerging market. The findings could be potentially generalized to other developing countries in the Middle East with analogous socioeconomic and cultural circumstances. While several studies have been conducted regarding counterfeiting and luxury brand consumption, this is an initial investigation on the moderating role of positive attitude toward economic benefits of counterfeits in the relationship between luxury value perception and purchase intention in the context of an emerging market. This research facilitates further investigations in this regard.

scholarly journals The Core Role of Bacillus subtilis and Aspergillus fumigatus in Pile-Fermentation Processing of Qingzhuan Brick Tea

2019 ◽  
Vol 59 (3) ◽  
pp. 288-294 ◽  
Author(s):  
Qian Xu ◽  
Min Sun ◽  
Jingming Ning ◽  
Shimao Fang ◽  
Ziling Ye ◽  
...  
Keyword(s):  
Bacillus Subtilis ◽  
Aspergillus Fumigatus ◽  
The Core ◽  
Core Role

scholarly journals The capability of nurse practitioners may be diminished by controlling protocols

2007 ◽  
Vol 31 (1) ◽  
pp. 108 ◽  
Author(s):  
Jenny Carryer ◽  
Glenn Gardner ◽  
Sandra Dunn ◽  
Anne Gardner
Keyword(s):  
Nurse Practitioners ◽  
Nurse Practitioner ◽  
Control Practice ◽  
The Core ◽  
Primary Health ◽  
Workforce Flexibility ◽  
Vital Component ◽  
Primary Health Services ◽  
Core Role

Nurse practitioners will become a vital component of the health workforce because of the growing need to manage chronic illness, to deliver effective primary health services, and to manage workforce challenges effectively. In addition, the role of nurse practitioner is an excellent example of increased workforce flexibility and changes to occupational boundaries. This paper draws on an Australasian research project which defined the core role of nurse practitioners, and identified capability as the component of their level of practice that makes their service most useful. We argue that any tendency to write specific protocols to define the limits of nurse practitioner practice will reduce the efficacy of their contribution. The distinction we wish to make in this paper is between guidelines aiming to support practice, and protocols which aim to control practice.

scholarly journals Adiponectin in psoriasis and its comorbidities: a review

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Bai Ruiyang ◽  
Adriana Panayi ◽  
Wu Ruifang ◽  
Zhang Peng ◽  
Fu Siqi
Keyword(s):  
T Cell Activation ◽  
Cell Activation ◽  
Future Research ◽  
Inflammatory Skin Disease ◽  
The Core ◽  
Immune Mediated ◽  
Excessive Proliferation ◽  
Metabolic Comorbidities ◽  
Core Role

AbstractPsoriasis is a chronic, immune-mediated inflammatory skin disease characterized by abnormal T cell activation and excessive proliferation of keratinocytes. In addition to skin manifestations, psoriasis has been associated with multiple metabolic comorbidities, such as obesity, insulin resistance, and diabetes. An increasing amount of evidence has highlighted the core role of adipokines in adipose tissue and the immune system. This review focus on the role of adiponectin in the pathophysiology of psoriasis and its comorbidities, highlighting the future research avenues.

The Ordeal of Incongruity

2020 ◽  
pp. 109-148
Author(s):  
Sam Gill
Keyword(s):  
Religious Experience ◽  
Personal Experience ◽  
The Core ◽  
The Common ◽  
Common Understanding ◽  
Written Description ◽  
Core Role

By contrasting his own personal experience dancing with Smith’s preference for reading, the author engages a complex and far-reaching discussion of the role and importance of experience both in religious subjects studied and in the lives of the scholars. From a biologically and philosophically based theory of experience, the chapter examines the importance of repetition, feeling kinds of knowing, and gesture, among other aspects of being bodied, to posit that religion and also the study of religion are skills honed through long repetitive experience. The chapter also engages the implications that sensory-rich religious experience is transduced into written description that is often the only access scholars have to their subjects of study. Countering the common understanding that Smith is reluctant to value experience, the chapter shows that the core role of incongruity and difference Smith attributes to religion and its study amounts to, in his own terms, an ordeal or determining experience.

scholarly journals Linking Luxury Brand Perceived Value, Brand Attachment, and Purchase Intention: The Role of Consumer Vanity

2021 ◽  
Vol 13 (12) ◽  
pp. 6912
Author(s):  
Kristina Petravičiūtė ◽  
Beata Šeinauskiené ◽  
Aušra Rūtelionė ◽  
Krzysztof Krukowski
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Perceived Value ◽  
Brand Attachment ◽  
Luxury Brand ◽  
Functional Value ◽  
The Social ◽  
Consumer Purchase Intention ◽  
Symbolic Value

The current study adds to the literature on the indirect effect of luxury brand perceived value on purchase intention via the brand attachment under the boundary conditions of consumer vanity. The authors employed a quantitative method approach, conducting an online survey with 508 respondents in Lithuania. Empirical research analysis reveals that the greater the perceived value of a luxury brand, the greater the consumer purchase intention. The latter is most strongly affected by the luxury brand perceived functional value. The study demonstrates that the greater the luxury brand perceived value among consumers, the greater their brand attachment, which in turn leads to a greater purchase intention. As there is a positive emotional relationship between a luxury brand and the consumer, the consumer’s purchase intention is also affected by the luxury brand perceived symbolic value, i.e., the capacity of the brand to communicate the consumer’s success, leadership, and power. Consumer vanity was not statistically significant to the nature of the relationship between luxury brand perceived value, brand attachment, and purchase intention. Luxury car marketers may benefit by focusing on the social and symbolic value of luxury car brand value in communication with brand-attached consumers in Lithuania.

scholarly journals Peranan Atribut Ekstrinsik Merek terhadap Minat Beli Konsumen Smartphone Blackberry

Telaah Bisnis ◽  
2016 ◽  
Vol 14 (2) ◽  
Author(s):  
Anas Hidayat ◽  
Lhia Dwi Agustin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Brand Preference ◽  
Luxury Brand ◽  
Pocket Money ◽  
Economics Faculty ◽  
Brand Perception

 Abstract This research aims to examine the role of brand preference, luxury brand perception and country of origin in influencing consumers to buy Blackberry smarthphone, as well as to examine the role of country of origin in influencing luxury brand perception. The population of this research are students in economics faculty of Indonesia Islamic University, and the sample used is 250 respondent. This research was found that the most devotee of blackberry smartphone is women, with 53,6%, aged between 18-23 years old, with a pocket money between Rp1.000.000-Rp2.000.000 monthly and expenditure of Rp500.000-Rp1.499.999 monthly. By using Structural Equation Modeling, the results show that there are positive and significant impact on the country of origin to the purchase intention, positive and significant impact on the country of origin to luxury brand perception, positive and significant impact on the luxury brand perception to purchase intention and positive and significant impact on the brand preference to purchase intention of blackberry smartphone’s consumer in economics faculty of Indonesia Islamic University.

scholarly journals Research on the Transition from Ginancial Accounting to Management Accounting in the Era of Artificial Intelligence

2021 ◽  
Vol 257 ◽  
pp. 02033
Author(s):  
Xiaowen Shen
Keyword(s):  
Artificial Intelligence ◽  
Management Accounting ◽  
Rapid Development ◽  
Financial Accounting ◽  
The Core ◽  
Strategic Goals ◽  
Efficient Information ◽  
Core Role ◽  
Big Data Technology

In the era of artificial intelligence, relying on the continuous and rapid development of big data technology can not only effectively promote the transformation of financial accounting to management accounting, but also can better play the core role of management accounting and further promote corporate strategic goals. achieve. Therefore, it is necessary for us to effectively adopt efficient information technology methods to actively and effectively promote the transformation of financial accounting to management accounting. This is conducive to better exerting the core efficiency of management accounting and further guiding the development and practice of enterprises.

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