An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract

2017 ◽  
pp. 1513-1514
Author(s):  
Tana Cristina Licsandru ◽  
Charles Chi Cui
Keyword(s):  
Exploratory Study ◽  
Cross Cultural ◽  
Cultural Marketing

scholarly journals ІДЕНТИФІКАЦІЯ КАТЕГОРІЇ «НАЦІОНАЛЬНІ ДІЛОВІ КУЛЬТУРИ» ЯК ВИХІДНА ОСНОВА МІЖНАРОДНОГО ПІДПРИЄМНИЦТВА

2020 ◽  
pp. 19-25
Author(s):  
Єгор Вячеславович Чеботарьов
Keyword(s):  
Institutional Environment ◽  
Empirical Studies ◽  
Cross Cultural ◽  
Practical Significance ◽  
Business Culture ◽  
Analysis And Synthesis ◽  
Critical Instability ◽  
Cross Cultural Management ◽  
Cultural Marketing ◽  
National Business

Formulation of the problem. The dramatic aggravation of the situation in world commodity, financial and stock markets leads to critical instability of international business, which confirms the need to study the problematics of national business cultures. The aim of the research is to identify the pivotal category - "national business cultures" and to disclose its content. The subject of the research is the original epistemological basis of analysis and the defining phenomena that reveal the content of the category - "national business cultures". The methods of the research: unity of analysis and synthesis, ascent from concrete to abstract, method of comparative analysis. The hypothesis of the research - national business cultures embody a set of phenomena and processes that are multidisciplinary in content, with reproducibility in time and space with some modification in specific conditions. The statement of basic materials: on the basis of the analysis of the works of the founders of the theory of national business cultures (G. Hofstede, F. Trompenaars; R. Lewis; C. Rapaille) and their followers the essence of the components of the study of national business cultures: cross -cultural management, cross -cultural communications and cross -cultural marketing. The epistemologi cal postulates that are necessary for the categorical definition of the "national business cultures" concept are qualified: multifacetedness; determinants of the formation of national business cultures; the longevity and reproduction of national business cultures; property of identification and classification of differences of national business cultures; modification of forms of manifestations of national business cultures within specific time. The originality and practical significance of the research lays in clear authentication of the "national business cultures" category and identification of the defining components of cross-cultural entrepreneurship. Conclusions and perspectives of further research: national business cultures are a complex interdisciplinary phenomenon that focuses on a set of essential features not only of economic content but also of the institutional environment. The primary tasks of further development are to conduct applied empirical studies on the evaluation of Ukraine's national business culture.

International Family Configurations in Tokyo and Their Cross-Cultural Approaches to Language Socialization

2020 ◽  
pp. 1138-1169
Author(s):  
Donna M. Velliaris
Keyword(s):  
Language Proficiency ◽  
Exploratory Study ◽  
Qualitative Data ◽  
Language Socialization ◽  
Cross Cultural ◽  
Restricted Range ◽  
Host Countries ◽  
Face To Face

For children raised in a primarily monocultural setting, where their passport or “home” and their residential or “host” countries are the same, the knowledge/skills developed in one area may be applied in the broader contexts of their lives in a gradually more complex and fulfilling manner. Some of the knowledge/skills learned by “cross-cultural children”, however, may be applied in a restricted range of settings and may be of limited use in “other” contexts of living. A prime example relates to “language” proficiency. This may be well developed in the particular language of one context (e.g., English), but not yet acquired in the language needed for a different context (e.g., Japanese). For this exploratory study, face-to-face interviews were conducted with “international parents” residing in Tokyo, Japan. Of the four themes that emerged from the qualitative data, this chapter is specifically focused on one—Language Socialisation—of cross-cultural child(ren).

On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs

2009 ◽  
pp. 384-406 ◽  
Author(s):  
David Gefen ◽  
Tsipi Heart
Keyword(s):  
National Culture ◽  
Exploratory Study ◽  
Power Distance ◽  
Cross Cultural ◽  
Central Issue ◽  
National Cultures ◽  
Cultural Aspects ◽  
Trust Beliefs ◽  
International Phenomenon ◽  
The U.S

Trust and trust beliefs (trustworthiness) are key to e-commerce success but depend, to a large extent, on culture. With e-commerce being an international phenomenon, understanding the cross-cultural aspects of trust creation is therefore arguably required although mostly ignored by current research which deals almost exclusively with the U.S. This exploratory study examines whether definitions of trust beliefs as conceptualized and verified in the U.S. apply in Israel which differs markedly in individualism, uncertainty avoidance, and power distance. The data, crossvalidating the scale of trust and its antecedents in both cultures, generally support the proposition that trust beliefs apply across cultures, and may be a relatively unvarying aspect of e-commerce. However, as expected, the effects of predictability and familiarity on trust beliefs may differ across national cultures. Implications about the need to include national culture in the research on trust, in general, and in e-commerce in particular, are discussed.

Tourists' attitudes towards textiles and apparel-related cultural products: A cross-cultural marketing study

2009 ◽  
Vol 30 (5) ◽  
pp. 724-732 ◽  
Author(s):  
Yuri Lee ◽  
Soyoung Kim ◽  
Yoo-Kyoung Seock ◽  
Yunjin Cho
Keyword(s):  
Cross Cultural ◽  
Cultural Products ◽  
Textiles And Apparel ◽  
Cultural Marketing

Handbook of cross-cultural marketing

1998 ◽  
Vol 35 (08) ◽  
pp. 35-4589-35-4589
Keyword(s):  
Cross Cultural ◽  
Cultural Marketing
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