Innovation and Market Orientation Model in Improving the Performance of BRI

2018 ◽  
Vol 8 (3) ◽  
pp. 698 ◽  
Author(s):  
Sulistiyani Sutarlan
Keyword(s):  
Market Orientation ◽  
Orientation Model

The impact of market orientation levels on business performance results

2016 ◽  
Vol 8 (3) ◽  
pp. 296-309 ◽  
Author(s):  
Sergei Kazakov
Keyword(s):  
Data Analysis ◽  
Emerging Markets ◽  
Market Orientation ◽  
Business Performance ◽  
Service Industry ◽  
Positive Impact ◽  
Service Industries ◽  
Content Type ◽  
Orientation Model ◽  
The Impact

Purpose The purpose of this paper is to study the impact of market orientation on a companyµs business performance in a service industry using one of the emerging markets as a research setting. Design/methodology/approach The examination of two recognized MKTOR and MARCOR market orientation concepts in this paper led to the development of a market orientation model in a service industry that considers the local specifics of doing business. The model was tested in a study of 133 businesses that operate in a Russian service industry. The data analysis was completed to investigate and measure the impact of the market orientation level on a company’s business performance. Findings The data analysis following the field study determines that market orientation delivers a positive impact on the company’s overall business performance. Practical implications Inter-functional coordination should receive broad attention from company management, as this market orientation element is the most vital for business performance – especially in service industries. Accompanying model elements also provide leverage to business performance that should not be overlooked. Synchronized utilization of the market orientation model elements has a very positive impact on the company’s business. Originality/value This research paper contributes to an array of publications dedicated to market orientation in one of the most multifaceted emerging markets, the Russian Federation. It is also the first time that the market orientation concept has been applied by service industry organizations in Russia.

Revisiting the pioneering market orientation model in an emerging economy

2007 ◽  
Vol 41 (7/8) ◽  
pp. 713-721 ◽  
Author(s):  
Musa Dwairi ◽  
Shahid N. Bhuian ◽  
Anthony Jurkus
Keyword(s):  
Market Orientation ◽  
Emerging Economy ◽  
Orientation Model

scholarly journals The Effect Of Service-Driven Market Orientation On Service Innovation: Literature Review And New Research Framework

2017 ◽  
Vol 33 (5) ◽  
pp. 999-1012
Author(s):  
Seng Ratny ◽  
Arif Mohammad Arshad ◽  
Tian Gaoliang
Keyword(s):  
Conceptual Framework ◽  
Market Orientation ◽  
Service Sector ◽  
Service Innovation ◽  
Service Industries ◽  
Service Organizations ◽  
Service Firms ◽  
Orientation Model ◽  
New Research ◽  
Better Than

The aim of this paper is to analyse the literature regarding the association between service-driven market orientation and innovation in service organizations as well as create conceptual framework about this relationship. Scholars have suggested that the service firms implementing service-driven market orientation can perform significantly better than traditional market-orientation and become increasingly aware of market demands better than their competitors. The service firms need to react quickly and effectively to changing customers’ demands. Bring in the service-driven market orientation model for service sector leads to critical advantages and particularly their benefits on service innovation. The recent work examined the market orientation-innovation relationship regarding the service industries. An examination regarding the market orientation in service organization is presented along with the conceptual framework and conceptual model is recommended.

scholarly journals Entrepreneurship Development and Market Orientation Model as A Strategy in Food Security in Wamena, Jayawijaya

2016 ◽  
Vol 7 (1) ◽  
pp. 37-40
Author(s):  
Westim Ratang ◽  
Jack H Syauta ◽  
Dan Vince Tebay
Keyword(s):  
Food Security ◽  
Market Orientation ◽  
High Performance ◽  
Primary Data ◽  
Work Commitment ◽  
Sweet Potatoes ◽  
Entrepreneurship Development ◽  
Land Preparation ◽  
Orientation Model ◽  
Farmer Groups

Entrepreneurship Development and Market Orientation Model as the strategy in Food Security in Wamena, Jayawijaya.This research is aimed to discover: 1) the mindset of farmer groups (wen mina hipere) about entrepreneurship, 2) the ability of entrepreneurship and market orientation of the farmer groups, 3) The factors that affect the entrepreneurship and the orientation toward the managing ability of garden, fish and sweet potatoes. Population is a group of farmers (wen mina hipere) who work as farmers of sweet potatoes and freshwater fish culturing (carp, catfish and tilapia) that exist in the region of Silokarno Doga District, Wogi village, Wamena. The Samples are 20 farmers as determined by Proportionate cluster random sampling method. Sampling was conducted on a group of farmers (nina hipere) around Wogi village, Wamena. The type of data that will be used are: 1) primary data obtained through the interviews using questionnaire, unstructured interviews, and FGD (Focus Group Dicusion) to 20 farmers (wen mina hipere) of garden, fish and sweet potatoes. 2) secondary data will be obtained from the department of agriculture, the Wamena statistics office. The analysis used is Quantitative analysis with descriptive approach and factors analysis that influence the farmers mindset that consists of entrepreneurship and market orientation variable. The result shows that the variables (1) viewing and taking opportunities, (2) systematic planning, (3) the strategy to influence, (4) confidence, (5) persuasive ability, (6) coordination with related agencies, it does not have a significant effect on the mindset of farmers on entrepreneurship collectively. Variables that have a significant effect on the mindset of farmers on entrepreneurship are: (1) competitor orientation, (2) consumers orientation, (3) specificity, (4) orientation on efficiency, (4) work commitment, (5) Focus on high performance levels, (5) seeking information, (6) persistence and (7) initiative, they significantly and positively affect on the mindset of farmers on entrepreneurship. Dominant variables that make up the success of farmers in Wamena are persistence and work commitment. Entrepreneurship development and market orientation model that can be applied is by providing seedlings and land preparation, land cultivation mentoring, and consumer-oriented in harvest and improving coordination with related agencies for food security.

Antecedents of international performance

2002 ◽  
Vol 36 (9/10) ◽  
pp. 1103-1118 ◽  
Author(s):  
Muris Cicic ◽  
Paul Patterson ◽  
Aviv Shoham
Keyword(s):  
Market Orientation ◽  
Human Resource ◽  
Performance Studies ◽  
North American ◽  
Service Sector ◽  
International Performance ◽  
Orientation Model ◽  
Performance Domains ◽  
And Performance ◽  
Performance Research

Madsen synthesized international performance studies and identified 20 performance antecedents. Of these, 12 are unrelated to international performance or have conflicting relationships across the reviewed studies. We use his recommendations to increase the value of international performance research. First, we include seven antecedents that cover the organizational, environmental, strategic, and performance domains of his model, including components of the market orientation model. Second, earlier studies involved mostly North American and European goods exporters. This study extends previous research to the service sector in Australia. Based on responses from 181 exporters, the importance of managerial attitudes, perceived international barriers, and human resource efforts is shown to affect international performance.

scholarly journals Focusing on Customer: Relationships between Design and Market Orientation

2015 ◽  
Vol 2 (4) ◽  
pp. 7-16
Author(s):  
Sanja Rocco Rocco ◽  
Aleksandra Pisnik
Keyword(s):  
Qualitative Research ◽  
Conceptual Model ◽  
Market Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Research Results ◽  
Orientation Model ◽  
Starting Point ◽  
Design Orientation

Understanding and meeting consumer’s needs, wants and desires is of the key importance for success in the market. While market orientation is well researched, the role of design within marketing has been neglected. Therefore the main purpose of this study is to develop the initial conceptual model researching relationships between design and market orientation. The initial conceptual model based on theory is proposed as the starting point for future research. The preliminary qualitative research about the potentials of design orientation from the managers’, as well as the designers’ perspectives has been executed at this stage of the research. Results show that differences between the two groups of examinees exist, mostly in their perception of design. The proposed design orientation-market orientation model contributes to both marketing and design scholars, as well as marketers, designers, and managers in practice. The results of this study may provide a basis for future research on the topic.

A model of industrial enterprise's market orientation on the basis of marketing strategy choice

2021 ◽  
Vol 20 (8) ◽  
pp. 1462-1477
Author(s):  
Vitalii Yu. ANTSEV ◽  
Leonid A. VASIN ◽  
Elena B. CHACHINA ◽  
Natal'ya I. KOROVKINA
Keyword(s):  
Marketing Strategy ◽  
Market Orientation ◽  
Development Strategy ◽  
Customer Value ◽  
Production Efficiency ◽  
Financial Indicators ◽  
Increase Production Efficiency ◽  
Economic Growth And Development ◽  
Orientation Model ◽  
Integrated Indicators

Subject. The article investigates the process of market orientation of enterprise functioning based on a marketing strategy. Objectives. We focus on building a model of market orientation of enterprise functioning, enabling to choose a development strategy and increase production efficiency. Methods. The study rests on developments, concepts and hypotheses that are justified and reflected in the works on the problems of economic theory, economic growth, and development. Results. We present a model of market orientation of enterprise functioning, which is based on a marketing strategy. Conclusions. The proposed mechanism for assessing a market orientation model at the enterprise enables to create a universal criterion that takes into account both financial and non-financial indicators of evaluating a marketing strategy, namely, an integrated indicator of customer value satisfaction. A special feature of the model is the ability to compare integrated indicators of customer value satisfaction for each developed marketing strategy at the enterprise. As a result of such a comparison, it is possible to choose the most effective strategy for the analyzed enterprise.

scholarly journals Accounting Department Chairpersons Perceptions Of Business School Performance Using A Market Orientation Model

2012 ◽  
Vol 9 (1) ◽  
pp. 55-64
Author(s):  
Robert L. Webster ◽  
Kevin L. Hammond ◽  
James C. Rothwell
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Business Schools ◽  
Department Chairpersons ◽  
Orientation Model ◽  
Data Collection And Analysis ◽  
Orientation Scale ◽  
Overall Performance ◽  
Potential Impact ◽  
Performance Scale

This manuscript is part of a stream of continuing research examining market orientation within higher education and its potential impact on organizational performance. The organizations researched are business schools and the data collected came from chairpersons of accounting departments of AACSB member business schools. We use a reworded Narver and Slater (1990) market orientation scale and the Jaworski and Kohlis (1993) overall performance scale for use in the current research. 101 chairs of accounting departments whose schools are members of AACSB responded to the survey. The manuscript details the data collection and analysis processes, the statistical findings, along with implications and a call for additional subject matter research.

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