An Overview Profile and Green Purchasing Behavior of Consumers in the Northern Region of Malaysia

2018 ◽  
Vol 8 (3) ◽  
pp. 707 ◽  
Author(s):  
Muhammed Abdullah Sharaf ◽  
Selvan Perumal
Keyword(s):  
Northern Region ◽  
Purchasing Behavior ◽  
Green Purchasing

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

scholarly journals ANALYZING GREEN PURCHASING BEHAVIOR OF TURKISH AND PERSIAN CONSUMERS

2020 ◽  
Vol 5 (1) ◽  
pp. 37-58
Author(s):  
Sara MOSAVICHECHAKLOU ◽  
Zehra BOZBAY
Keyword(s):  
Cultural Differences ◽  
Environmental Concern ◽  
Environmental Issues ◽  
Environmental Knowledge ◽  
Good Strategy ◽  
Purchasing Behavior ◽  
Self Image ◽  
Number Of Factors ◽  
Perceived Seriousness ◽  
Green Purchasing

Consumers being conscious about environmental issues tend to have favorable attitude to green purchasing. Offering eco-friendly products and services should be a good strategy for all companies wishing to provide competitive advantage in the marketplace. In the literature, a number of factors accepted as the antecedents of green purchasing behavior and this study examined eight factors of them. It is predicted that the factors which have an effect on the green purchasing behavior are different between the consumers having different nationality due to cultural differences. The purpose of this study is to determine the differences between both the antecedents of green purchasing behavior and green purchasing behavior of Turkish and Persian consumers. According to the results, differences are found between some antecedents of green purchasing behavior as environmental knowledge, social influence, environmental concern, perceived seriousness of environmental problems, concern for self-image, and green purchasing behavior of Turkish and Persian consumers.

Exploring green purchasing behaviour of young urban consumers

2016 ◽  
Vol 5 (1) ◽  
pp. 85-103 ◽  
Author(s):  
S M Fatah Uddin ◽  
Mohammed Naved Khan
Keyword(s):  
Northern Region ◽  
Marketing Strategies ◽  
Environmental Attitude ◽  
Content Type ◽  
Research Instrument ◽  
Urban Indian ◽  
Indian Consumers ◽  
Purchasing Behaviour ◽  
Green Purchasing ◽  
Promotional Messages

Purpose – The purpose of this study is to explore factors that affect green purchasing behaviour (GPB) of young Indian consumers. Design/methodology/approach – A total of 161 young Indian consumers between age group of 15 and 18 years residing in northern region of the country were surveyed employing researcher controlled sampling. Data was collected thorough structured refined research instrument that comprised scales to measure various facets of green purchasing behaviour using five point Likert scale. The research instrument also included questions for generating demographic profile of respondents. For the purpose of meeting the study objectives, research hypotheses, well-grounded in relevant theory were empirically tested using appropriate statistical tools. Findings – Exploratory factor analysis (EFA) revealed existence of five underlying factors namely green purchasing behaviour, environmental involvement, environmental attitude, environmental consciousness and perceived effectiveness of environmental behaviour that affect green purchasing behaviour of young urban consumers in India. Green purchasing behaviour and its variation across demographic variables has been ascertained by testing the considered hypotheses. Research limitations/implications – The results may not be providing generalizability. Practical/implications – This paper is expected to provide valuable insights in the area of green purchasing behaviour of young Indian urban consumers which can be of immense help to domestic and international marketers in dovetailing their marketing strategies and developing appropriate promotional messages. Originality/value – The paper attempts to provide a glimpse into the nature of green purchasing behaviour of young urban Indian consumers which has been scantily researched. Also the gender differences among young Indian consumers regarding green attitudes contributes to the worth of literature.

scholarly journals Factors Affect to Consumers Green Purchasing Behavior: A Study on Batticaloa District

2019 ◽  
pp. 1-8
Author(s):  
H. Shamini ◽  
G. Hariharan
Keyword(s):  
Willingness To Pay ◽  
Environmental Protection ◽  
Early Stage ◽  
Purchasing Behavior ◽  
Factors Affecting ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Ecological Awareness ◽  
Sustainable Environment ◽  
Green Purchasing

Nowadays the environmental issues become a global concern for whole countries. Thus, it could be observed a worldwide rapid ecological awareness; entire community has realized the necessity of environmental protection. At the same time, people are educated to become aware on the environmental protection. A research study revealed that “consumers are becoming more sensitive in their environmental attitudes, preferences, and purchases” [1]. Adopting green consumption behavior is a mechanism encourage to maintain sustainable environment. Meanwhile, both consumers and businesses are concerned about the development of sustainable environment in Sri Lanka. Though they have the willingness to adopt still their green consumption behavior is in the early stage. This study attempts to identify the major factors affecting consumers’ green purchasing behavior in Batticaloa district. A sample of 200 consumers’ response attained through convenience sampling method to examine the key factors influencing to green purchasing behavior. The data obtained from the survey were analyzed with reliability test, mean and regression analysis. The findings revealed that perception of eco labeling, willingness to pay and green knowledge & eco literacy have a significant impact on green purchasing behavior. At the same time environmental laws & guidelines has no significant impact on green purchasing behavior. Hence, study concluded that perception of eco labeling, willingness to pay and green knowledge & eco literacy are key reasons to promote green purchasing behavior. It will help to policy makers and managers in formulating and implementing strategies to encourage green purchasing among the targeted consumers.

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