Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
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9783319597003, 9783319597010

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Private Label Research: A Review of Consumer Purchase Decision Models

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_17 ◽

2017 ◽

pp. 165-172 ◽

Cited By ~ 2

Author(s):

Mónica Gómez-Suárez ◽

Myriam Quiñones ◽

María Jesús Yagüe-Guillén

Keyword(s):

Decision Models ◽

Private Label ◽

Purchase Decision

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The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_4 ◽

2017 ◽

pp. 29-32

Author(s):

Manuela Valta ◽

Donata Vianelli

Keyword(s):

Product Evaluation ◽

Processing Fluency

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Variations in the Store Brand Adoption and Penetration: How Much Can Be Explained by Trust?

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_16 ◽

2017 ◽

pp. 149-161 ◽

Cited By ~ 1

Author(s):

Paraskevi Sarantidou

Keyword(s):

Store Brand

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Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_21 ◽

2017 ◽

pp. 201-210 ◽

Cited By ~ 3

Author(s):

Gerard Costa ◽

Alexis Mavrommatis ◽

Mar Vila ◽

Susana Valdes

Keyword(s):

Supply Chain ◽

Supply Chain Collaboration ◽

Collaborative Relationships

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Pricing a Private Label: The National Brand’s Wholesale Price Is Irrelevant

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_19 ◽

2017 ◽

pp. 183-190

Author(s):

S. Chan Choi

Keyword(s):

Wholesale Price ◽

Private Label

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Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_18 ◽

2017 ◽

pp. 173-182

Author(s):

Fiona Ellis-Chadwick ◽

Antonia Estrella-Ramón

Keyword(s):

Measurement Tool ◽

Conceptual Foundation ◽

Digital Integration ◽

Town Centre

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The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_7 ◽

2017 ◽

pp. 55-63

Author(s):

Olivier Reimann ◽

Udo Wagner ◽

Heribert Reisinger

Keyword(s):

Perceived Quality ◽

Celebrity Endorsement ◽

Application Frequency ◽

The Impact

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From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_11 ◽

2017 ◽

pp. 95-103 ◽

Cited By ~ 2

Author(s):

Jean-Éric Pelet ◽

Basma Taieb

Keyword(s):

Behavioral Intentions ◽

Flat Design

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Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_3 ◽

2017 ◽

pp. 19-27

Author(s):

María Pilar Martínez-Ruiz ◽

Juan José Blazquez-Resino ◽

Giovanni Pino ◽

Mauro Capestro

Keyword(s):

Empirical Research ◽

Consumer Satisfaction ◽

Store Attributes

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Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics ◽

10.1007/978-3-319-59701-0_14 ◽

2017 ◽

pp. 131-138 ◽

Cited By ~ 1

Author(s):

Marco Ieva ◽

Edoardo Fornari ◽

Cristina Ziliani

Keyword(s):

Customer Experience ◽

Store Loyalty ◽

Store Brand

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Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and EconomicsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Private Label Research: A Review of Consumer Purchase Decision Models

The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments

Variations in the Store Brand Adoption and Penetration: How Much Can Be Explained by Trust?

Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework

Pricing a Private Label: The National Brand’s Wholesale Price Is Irrelevant

Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool

The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand

From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions

Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain

Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty

Advances in National Brand and Private Label Marketing - Springer Proceedings in Business and Economics
Latest Publications