In 1956, UNESCO confirmed the top ten cultural celebrities in the world, and Confucius was ranked first in the list. In recent years, “Confucius fever” has become a trend all over the world, and Confucius Institutes have been set up in many countries. Qufu, Confucius’ hometown, is an important material carrier of Confucius thought, Confucian philosophy and Chinese culture. It is of far-reaching cultural significance. Its overseas communication has made some achievements, but still needs redoubled efforts. In the context of globalization, it is necessary to take measures to promote the global understanding of the San Kong, also called “The Three Confucian [sites]” in Qufu, including the Temple and Cemetery of Confucius and the Kong Family Mansion.