This essay explores Goethe’s use of physiognomic description in Wilhelm Meister’s Apprenticeship, arguing that the novel exhibits a general shift from such use—in the theater, for instance—to the model of self-development (Bildung) promoted by the Society of the Tower. In the 1770s, Goethe had fallen under the influence of J. C. Lavater, although his attitude toward the supposed “science” of physiognomics tended to waver, and he rejected Lavater’s appeal to transcendent fate. Many passages in Meister call on characters, narrator, and reader alike to make sense of physical appearance, with no interpretive rules available. Faces and situations seem radically individual, which makes for realistic effects yet also leaves an impression of uncertainty. Goethe’s motto “Individuum est ineffabile” harbors the problem of how to discern or describe difference. With Bildung, Wilhelm tries another way to square individuality with the larger whole. But in Goethe’s telling, Wilhelm experiences disillusionment there, too.