This chapter begins with an assessment of Peirce’s agapism, and also to some extent of Royce’s talk about love as loyalty, for the purposes of theosemiotic. This leads to an examination of Peirce’s logic of relations, subsequently of his logic vagueness, as key resources for thinking both about the nature of community and the plausibility of theism. Peirce’s anthropomorphism is given serious consideration here, distinguished from anthropocentrism and compared with other attempts to explain the widespread human tendency to perceive nature as personal. Developing these Peircean resources, love is portrayed as a form of semiosis, analogous to gift-giving and perfected in mutuality. In the chapter’s final section, the relationship between love, attention, and volition is explored, illuminated by a consideration of what it might mean to talk about “love of enemies.”