The Influence Of Marketing Mix On Usage Decision Of Auto Clean Waterless Car Wash Services

Increasing the number of vehicles makes a great business opportunity for car wash services. AutoClean Waterless is a company engaged in car wash services that utilise innovation by using special fluids so that it saves water. The problem faced by AutoClean in Bogor City is AutoClean’s sales have not been stable because there is still a decrease in transaction and termination of partners. Sample in this research were 185 respondents. Data were analysed using descriptive analysis and SEM LISREL. The result of this research shows that consumer use behaviour is influenced by weather, priority factors in using car wash services are quality, price, ease for access, and customers more often come to outlets that are not in the mall and majority customers use silver packages. Consumer perception of AutoClean innovation shows that innovation is one of the most essential factors in usage decisions of the consumer. The marketing mix (7P) has a significant influence on usage decisions. Marketing strategies to increase sales in AutoClean Waterless can be applied by making AutoClean customer segmentation based on customer characteristics. Then the company can make priority targets following following predetermined segmentation. Next, AutoClean can make positioning by looking at the priority factors when customers choose car wash services, such as quality, price and ease of access

Pengaruh Infrastruktur Riset, Pendanaan Riset dan Kolaborasi Riset terhadap Kinerja Penelitian di Universitas Trunojoyo Madura

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisa pengaruh infrastruktur riset, pendanaan riset, dan kolaborasi riset terhadap kinerja penelitian di Univerisitas Trunojoyo Madura. Penelitian ini menggunakan metode penelitian asosiatif kausal dengan pendekatan kuantitatif. Data primer yang digunakan adalah hasil kuisioner dari dosen ber NIDN sejumlah 84 orang yang pernah mendapatkan dana penelitian dan telah mempergunakan infrastruktur riset. Uji asumsi klasik menjadi alat analisa hubungan parsial antar variable dan uji hipotesis secara simultan. Hasil penelitian menunjukkan bahwa infrastruktur riset, pendanaan riset, dan kolaborasi riset terhadap kinerja penelitian berpengaruh secara signifikan baik secara langsung maupun tidak langsung. Hasil penelitian ini mendukung beberapa teori dan selaras dengan hasil penelitian terdahulu yang telah diteliti.