scholarly journals The Influence Of Marketing Mix On Usage Decision Of Auto Clean Waterless Car Wash Services

2021 ◽  
Vol 8 (2) ◽  
pp. 44-54
Author(s):  
Tegar Graha Adiwiguna ◽  
Megawati Simanjuntak ◽  
Kirbrandoko -
Keyword(s):  
Significant Influence ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Consumer Perception ◽  
Business Opportunity ◽  
Car Wash ◽  
Ease Of Access ◽  
A Company

Increasing the number of vehicles makes a great business opportunity for car wash services. AutoClean Waterless is a company engaged in car wash services that utilise innovation by using special fluids so that it saves water. The problem faced by AutoClean in Bogor City is AutoClean’s sales have not been stable because there is still a decrease in transaction and termination of partners. Sample in this research were 185 respondents. Data were analysed using descriptive analysis and SEM LISREL. The result of this research shows that consumer use behaviour is influenced by weather, priority factors in using car wash services are quality, price, ease for access, and customers more often come to outlets that are not in the mall and majority customers use silver packages. Consumer perception of AutoClean innovation shows that innovation is one of the most essential factors in usage decisions of the consumer. The marketing mix (7P) has a significant influence on usage decisions. Marketing strategies to increase sales in AutoClean Waterless can be applied by making AutoClean customer segmentation based on customer characteristics. Then the company can make priority targets  following following predetermined segmentation. Next, AutoClean can make positioning by looking at the priority factors when customers choose car wash services, such as quality, price and ease of access

scholarly journals PENGARUH STRATEGI GREEN MARKETING TERHADAP PILIHAN KONSUMEN MELALUI PENDEKATAN MARKETING MIX

2021 ◽  
Vol 16 (2) ◽  
pp. 105-114
Author(s):  
Feriandy Feriandy
Keyword(s):  
Marketing Strategy ◽  
Significant Influence ◽  
Consumer Choice ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Green Marketing ◽  
Entire Population ◽  
A Company

Green Marketing Strategy is a one-way marketing strategy flow that is made to direct someone to buy theproduction produced by the company. Consumer Choice through the marketing mix approach is a reference to thesuccess of a company in providing its services to consumers. The purpose of this research is to find out whether thereis an effect of Green Marketing Strategy on Consumer Choicethrough the Marketing Mix Approach at PT. AskotamaInti Nusantara.“The sampling technique used in this study the author uses the Random Sampling technique(Randomly on All Consumers) where each member of the population has the same opportunity to be selected as theoverall sample, but the sample in this study is the entire population that is sampled .“The results obtained thatpartially and simultaneously there is a positive and significant influence betweenthe Green Marketing Strategy onConsumer Choices Through the Marketing Mix Approach.“Keywords: GreenMarketing Strategy and Consumer Choice Through the Marketing Mix Approach.

scholarly journals Value Creation Strategy in Tourism : An Islamic Perspective

2017 ◽  
Vol 1 (1) ◽  
pp. 68-80
Author(s):  
Fani Firmansyah
Keyword(s):  
Customer Value ◽  
Critical Role ◽  
Initial Step ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Target Market ◽  
Economic Returns ◽  
Tourism Management ◽  
A Company

The international tourism industry now is becoming an increasingly competitive marketplace. Understanding the needs, interests and behaviors of different tourist markets plays a critical role in support them to destinations. Given the fast growth in the number of tourists and despite the great Muslim population worldwide. It is important to develop appropriate marketing strategies. To develop tourism prospects sharia government could use such a marketing strategy, marketing for instance, marketing mix and segmenting, targeting and positioning (STP). The marketing mix is a set of marketing tools used by a state or a company to continue achieving its marketing objectives in target market. STP is the most important initial step in identifying customer value. It is expected from the use of this strategy could make sharia tourism as a market leader in the field of tourism and also could attract more tourists to visit and increase economic returns of state.  Keywords: Value, Strategic, Tourism, Management, Islamic, Marketing Mix

Influence of Marketing Mix Strategy on Business Arena Corner

2021 ◽  
Vol 8 (8) ◽  
pp. 76-86
Author(s):  
Elyana Reni Rachmawati ◽  
Tantri Yanuar Rahmat Syah ◽  
Rhian Indradewa
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Fully Integrated ◽  
Digital Development ◽  
Marketing Mix Strategy ◽  
Sports Venues ◽  
Marketing Implementation ◽  
The Impact

The impact of digital development has made a new standard for Startup companies in winning competitions and can still compete in winning customer satisfaction. This makes startup companies compete to formulate a suitable strategy in a very tight competition through marketing strategies applied by each company. This research was conducted to determine how much influence the 7P marketing strategy run by Startup Arena Corner engaged in the digital application of sports venues in Jakarta. This paper reviews literature from past studies related to the mixed concepts of marketing and descriptive analysis used to analyze the best practices of 7P marketing strategies implemented today. The method is to apply all aspects of 7P the marketing strategy with the scenario that Arena Corner will run, compared to the theory that has been led to marketing mix 7P. The results of this study explain that the implementation of Arena Corner's marketing strategy has been fully integrated, both conventional and digital solid marketing implementation so that it is expected that customers can get satisfaction with Arena Corner's products and services. In addition, it is also necessary for customers to feel the user experience that is inherent in the minds of consumers so that Arena Corner can win the hearts of its customers and new consumers. Keywords: Marketing Mix 7P, Strategic Marketing, Business Plan, Arena Corner..

scholarly journals MARKETING STRATEGY TO INCREASE SALES VOLUME

2021 ◽  
Vol 2 (2) ◽  
pp. 321-328
Author(s):  
Tarmizi Tarmizi
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Pricing Policy ◽  
Islamic Perspective ◽  
Marketing Activities ◽  
A Company ◽  
Strategy Marketing

Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched about marketing strategies in an Islamic perspective.

scholarly journals PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KARA SANTAN PT ENSEVAL PUTERA MEGATRADING, Tbk

2018 ◽  
Vol 2 (1) ◽  
pp. 46-59
Author(s):  
Sylvia Shareen ◽  
Nur Rahmah Andayani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Partial Product ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Product Price ◽  
History Of

This study aims to determine and analyze the influence of marketing mix which consists of product variables, prices, promotions, places, people, and the process of purchasing decisions on products Kara Santan PT. Enseval Putera Megatrading, Tbk simultaneously or partially. Population in this research is customer of PT. Enseval Megatrading Putera Tbk Batam Branch who had a history of purchases Kara Santan period in 2016. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20. Hypothesis testing using T test and F test value of α = 5%. The results showed that in partial product, price, promotion, people, and processes of positive and significant influence on purchasing decisions, althought place have no effect and significant impact on purchasing decisions, and simultaneously all the variable positive and significant impact on purchasing decisions PT. Enseval Putera Megatrading, Tbk.

scholarly journals Pengaruh Product, Price, Place Dan Promotion Terhadap Keputusan Nasabah Simpanan Fleximax Di PT. Bank Panin Dubai Syariah KCU Bandung

2021 ◽  
Vol 5 (1) ◽  
pp. 114-130
Author(s):  
Gina Sakinah ◽  
Ade Ponirah ◽  
Intan Nurjanah
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
T Test ◽  
Product Price ◽  
Significance Level ◽  
Independent Variables ◽  
Marketing Process ◽  
Savings Bank ◽  
The World ◽  
A Company

Companies are required to be able to compete in the world of marketing. Because the heart of the company lies in the world of marketing. In order for the company's operations to run smoothly, the marketing process must run well. There are several factors that must be considered by the management team in determining a marketing strategy known as the marketing mix. In this article, we will analyze the effect of Product, Price, Place and Promotion on Customer Decisions for Fleximax Savings Bank Panin Dubai Syariah KCU Bandung. Product is everything that is ready to be marketed by producers to get attention, requested until purchased to fulfill needs. Price is the value of an item or service that is measured in money to get the goods or benefits. Place is a permanent location or existence of a company. Promotion is sales communication that is persuasive in influencing consumers to be interested in the products offered. The results of the research show that all independent variables have an effect on the dependent variable. First, the results of the first t-test, obtained a t-test of 2.232 with a significance level of 0.029, meaning that the product is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Second, the results of the t-test obtained a t-test of 2.128 with a significance level of 0.037, meaning that Price is able to give a significant influence on the decision of the Fleximax Savings Customer partially; Third, the results of the t-test obtained t-test 3.346 with a significance level of 0.001, meaning that Place is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Fourth, the t-test results obtained t-test 3.106 with a significance level of 0.003. This means that Promotion is able to have a significant influence on the Fleximax Savings Customer Decision partially. Testing the Effect of Product, Price, Place and Promotion on Customer Decisions simultaneously obtained f-statistics results of 3.894 with a significance of 0.007. This result means that all independent variables are able to have a significant influence on customer decisions because the significant value is less than 0.05. The implication of this research is that the management of Bank Panin Dubai Syariah must be able to maintain and be able to improve banking products that are in accordance with the needs of the community, especially Felximax Savings that is able to answer the needs of today's society. With its convenience and advantages. So that many customers are interested in saving their funds with the Fleximax savings product. By paying attention to the marketing mix factors, this can support the running of the company and be able to compete with conventional products that first existed

scholarly journals PROMOTING SOCIAL ENTREPRENEURSHIP PRODUCT

2017 ◽  
Vol 1 ◽  
pp. 309
Author(s):  
Marga Zhivitere ◽  
Viktoriia Riashchenko
Keyword(s):  
Social Entrepreneurship ◽  
Marketing Mix ◽  
Customer Segmentation ◽  
Marketing Strategies ◽  
Social Entrepreneurs ◽  
The Social ◽  
Full Power ◽  
And Behavior ◽  
Political Economic

The object of the research are the social entrepreneurs and its business development. The aim of the research is to discuss existing marketing strategies applied to social entrepreneurship and to offer possible ways of their improvement. The research is relevant and consistent with the increasing role of social entrepreneurship taking the full power throe the fast changing political, economic, socio cultural and technological circumstances of the 21st century. While marketing the social entrepreneurship, the focus on marketing strategies must be revised. The research methodology includes both traditional and modern elements of marketing, such as marketing mix, strategies, customer segmentation and targeting, pricing altogether with the main elements of social entrepreneurship, such as social and economic aspects. The results present thet in standard marketing strategies, the strategy for social entrepreneurs should include segmentation of the customers and consumers by taking into consideration standard criteria (such as geographical, demographical, psychographic and behavior segmentation) but also implementing own criteria most adequate for the products they are currently interested to produce. It is important which factors are significant enough to take decisions of expansion, harvest or liquidation of products.

PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. FUJI SEIMITSU INDONESIA - BEKASI

2018 ◽  
Vol 19 (2) ◽  
pp. 121
Author(s):  
Riski Eko Ardianto ◽  
Ergo Nurpatria Kurniawan
Keyword(s):  
Work Environment ◽  
Significant Influence ◽  
High Performance ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Working Environment ◽  
Validity And Reliability ◽  
Quantitative Research Methods ◽  
Environment Variables

Employee performance is something that is considered important for the company. Employees have high performance will certainly be able to work optimally so that the objectives of the institution itself will be easily achieved. Through the improvement of the working environment and working discipline expected the resulting performance can be optimized within the enterprise. In this study to determine the three variables that can affect employee performance (Y), the work environment variables (X1) and discipline (X2). Simultaneous and partially on the performance of employees at PT.Fuji Seimitsu Indonesia. Type of research is quantitative research. Methods of data collection using questionnaires with sempel amount of research is 100 respondents.Data analysis techniques in research using descriptive analysis, multiple linear regression analysis, validity and reliability test and partial test ( Test T) and a simultaneous test (Test F). Results of research conducted using SPSS 2.2 (ststitical program for social science), from the results obtained that the working environment (X1) were significant influence on employee performance (Y) on PT.Fuji Seimitsu Indonesia because work environment variables t = 3.231 > t table 1.660 with sig = 0.002 < 0.05. Labor discipline (X2) have a significant effect on employee performance (Y). Work environment (X1) and discipline (X2) simultaneously significant effect on employee performance (Y) PT. Fuji Seimitsu Indonesia.The results obtained on the whole of the working environment (X1) and discipline (X2) are all very significant influence on employee performance (Y) in PT.Fuji Seimitsu Indonesia. Keywords:Work Environment, Work Discipline and Employee Performance

Pemodelan Enterprise Arsitektur Sistem Informasi Pemesanan Jasa Percetakan Menggunakan Kerangka TOGAF

2020 ◽  
Vol 4 (2) ◽  
pp. 18
Author(s):  
Bibit - Sudarsono ◽  
Umi - Faddillah
Keyword(s):  
Information Systems ◽  
Business Process ◽  
Business Processes ◽  
Enterprise Modeling ◽  
Improve Performance ◽  
Business Opportunity ◽  
Service Information ◽  
Process Architecture ◽  
System Architecture Design ◽  
A Company

Printing service order information systems sometimes experience problems in completing running business processes including, frequent loss and inaccuracy in registering orders from customers, often also losing order data from customers, recording orders often experience errors, resulting inaccurate reporting of order data. A computerized ordering service information system will greatly help improve performance and accuracy in making reports on business processes running at a company. The existence of enterprise modeling of information systems ordering printing services with the TOGAF framework will be a method that greatly helps management make a decision that will synergize with the business process activities at the company. So that the objectives of the system can be achieved properly. The TOGAF framework can be a solution and will help to produce a system architecture design, a business process architecture, a technology architecture, a number of proposed business opportunity strategy proposals and an ongoing system change proposal.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

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