Foundations and Trends® in Marketing
Latest Publications

TOTAL DOCUMENTS

52
(FIVE YEARS 1)

H-INDEX

14
(FIVE YEARS 0)

Published By Now Publishers

1555-0761, 1555-0753
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

scholarly journals Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

2021 ◽  
Vol 15 (1) ◽  
pp. 1-85
Author(s):  
Alvin J. Silk ◽  
Ernst R. Berndt
Keyword(s):  
Advertising Expenditure ◽  
Digital Era ◽  
The U.S

scholarly journals A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

2020 ◽  
Vol 14 (1) ◽  
pp. 1-52
Author(s):  
Doug J. Chung ◽  
Byungyeon Kim ◽  
Niladri B. Syam
Keyword(s):  
Practical Approach ◽  
The Future ◽  
Sales Compensation

scholarly journals Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments

2020 ◽  
Vol 14 (3) ◽  
pp. 173-236 ◽  
Author(s):  
Vinicius Andrade Brei
Keyword(s):  
Machine Learning ◽  
Learning Strategies ◽  
Future Developments

scholarly journals Crowdfunding Platforms: Ecosystem and Evolution

2020 ◽  
Vol 14 (2) ◽  
pp. 53-172
Author(s):  
Yee Heng Tan ◽  
Srinivas K. Reddy

scholarly journals Brands: An Integrated Marketing, Finance, and Societal Perspective

2020 ◽  
Vol 14 (4) ◽  
pp. 237-316
Author(s):  
Bobby J. Calder
Keyword(s):  
Societal Perspective ◽  
Integrated Marketing

scholarly journals A Chronology of Health Care Marketing Research

2019 ◽  
Vol 13 (2-4) ◽  
pp. 77-529
Author(s):  
Dawn Iacobucci
Keyword(s):  
Health Care ◽  
Marketing Research ◽  
Health Care Marketing

scholarly journals Structural Models of the Prescription Drug Market

2019 ◽  
Vol 12 (4) ◽  
pp. 1-76
Author(s):  
Andrew T. Ching ◽  
Manuel Hermosilla ◽  
Qiang Liu
Keyword(s):  
Prescription Drug ◽  
Structural Models ◽  
Drug Market ◽  
Prescription Drug Market

scholarly journals Consumer Culture Theory: Development, Critique, Application and Prospects

2019 ◽  
Vol 12 (2) ◽  
pp. 80-166 ◽  
Author(s):  
Eric Arnould ◽  
Melea Press ◽  
Emma Salminen ◽  
Jack S. Tillotson
Keyword(s):  
Consumer Culture ◽  
Theory Development ◽  
Culture Theory ◽  
Consumer Culture Theory

scholarly journals Measurement in Marketing

2019 ◽  
Vol 12 (4) ◽  
pp. 278-400
Author(s):  
Hans Baumgartner ◽  
Bert Weijters

scholarly journals The Impact of Risk Communication on Consumption and Consumer Well-Being

2019 ◽  
Vol 12 (3) ◽  
pp. 167-277 ◽  
Author(s):  
Ingrid M. Martin ◽  
David W. Stewart
Keyword(s):  
Risk Communication ◽  
Well Being ◽  
The Impact
Load More ...
Sign in / Sign up

Export Citation Format

Share Document