scholarly journals A Chronology of Health Care Marketing Research

2019 ◽  
Vol 13 (2-4) ◽  
pp. 77-529
Author(s):  
Dawn Iacobucci
Keyword(s):  
Health Care ◽  
Marketing Research ◽  
Health Care Marketing

scholarly journals HEALTH CARE MARKETING AS A TOOL FOR EFFECTIVE ACTIVITIES OF HEALTH CARE INSTITUTIONS

2020 ◽  
pp. 121-126
Author(s):  
Valentina Iliodorovna Kolesnik
Keyword(s):  
Health Care ◽  
Marketing Research ◽  
The State ◽  
Marketing Management ◽  
Medical Services ◽  
Optimal Management ◽  
Management Decisions ◽  
Healthcare Facilities ◽  
Health Care Marketing ◽  
Efficiency And Effectiveness

The article considers the problems of marketing medical services and identifies the main ways to solve them. Marketing of medical services is examined in terms of its impact on the performance of healthcare facilities. It is noted that the main objectives of marketing within the state-municipal institution are characterized by some features. The main innovative marketing technologies and the specifics of the medical marketing industry, caused by the intangible nature of medical services, are identified. It is proved that the use of marketing management methods is aimed at attracting consumers of medical services and optimizing the work of medical organizations. Therefore, the improvement of methods for researching the market for services and the adoption of timely optimal management decisions will increase the efficiency and effectiveness of the entire industry. The analysis of marketing development problems for medical organizations of various ownership forms is carried out. The factors determining the need to improve marketing research for medical organizations are identified.

Health Care Marketing

2014 ◽  
Vol 7 (5) ◽  
pp. 432-433
Author(s):  
Gregory C. Berlet ◽  
Christopher F. Hyer ◽  
Terrence M. Philbin ◽  
Lowell Scott Weil ◽  
Lowell Weil
Keyword(s):  
Health Care ◽  
Health Care Marketing

The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?

1993 ◽  
Vol 12 (1) ◽  
pp. 45-55 ◽  
Author(s):  
Suzeanne Benet ◽  
Robert E. Pitts ◽  
Michael LaTour
Keyword(s):  
Health Care ◽  
The Elderly ◽  
Fear Appeal ◽  
Health Care Marketing

A Case History: Impacting the Product: Staff Involvement in a Health Care Marketing Strategy

1980 ◽  
Vol 58 (5) ◽  
pp. 24-27 ◽  
Author(s):  
A. M. Sapienza ◽  
R. A. Kahn
Keyword(s):  
Health Care ◽  
Marketing Strategy ◽  
Case History ◽  
Health Care Marketing ◽  
Staff Involvement

Home Health Care Marketing:

1987 ◽  
Vol 1 (2) ◽  
pp. 51-73
Author(s):  
Marsha A. Mobley
Keyword(s):  
Health Care ◽  
Home Health Care ◽  
Home Health ◽  
Health Care Marketing
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