Handbook of Research in International Marketing
Latest Publications

TOTAL DOCUMENTS

25

(FIVE YEARS 0)

H-INDEX

2

(FIVE YEARS 0)

Published By Edward Elgar Publishing

9781781950395

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Dynamics of International Market Withdrawal

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00010 ◽

2013 ◽

Cited By ~ 1

Author(s):

Pieter Pauwels ◽

Paul Matthyssens

Keyword(s):

International Market ◽

Market Withdrawal

Download Full-text

Country Equity and Product-Country Images: State-of-the-Art in Research and Implications

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00032 ◽

2013 ◽

Cited By ~ 31

Author(s):

Nicolas Papadopoulos ◽

Louise A. Heslop

Keyword(s):

State Of The Art

Download Full-text

The Political Economy Explanation of International Market Entry Mode Choice: An Exploratory Study

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00014 ◽

2013 ◽

Author(s):

Shaoming Zou ◽

Charles R. Taylor ◽

S. Tamer Cavusgil

Keyword(s):

Political Economy ◽

Exploratory Study ◽

Market Entry ◽

Mode Choice ◽

Entry Mode ◽

International Market ◽

The Political ◽

Entry Mode Choice

Download Full-text

International Advertising Research: Standardization/Adaptation and the Future

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00025 ◽

2013 ◽

Cited By ~ 1

Author(s):

John K. Ryans ◽

David A. Griffith

Keyword(s):

Advertising Research ◽

International Advertising ◽

The Future

Download Full-text

Dynamics of International Brand Architecture: Overview and Directions for Future Research

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00023 ◽

2013 ◽

Author(s):

Susan P. Douglas ◽

C. Samuel Craig

Keyword(s):

Future Research ◽

Brand Architecture

Download Full-text

Country of Origin Effect: Synthesis and Future Direction

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00035 ◽

2013 ◽

Cited By ~ 7

Author(s):

Narasimhan Srinivasan ◽

Subhash C. Jain

Keyword(s):

Country Of Origin ◽

Future Direction ◽

Origin Effect

Download Full-text

Introduction to a Global Scorecard: Industry Practice and International Implications

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00033 ◽

2013 ◽

Author(s):

Camille P. Schuster

Keyword(s):

Industry Practice

Download Full-text

Privacy Protection and Global Marketing: Balancing Consumer and Corporate Interests

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00029 ◽

2013 ◽

Cited By ~ 1

Author(s):

Ravi Sarathy

Keyword(s):

Privacy Protection ◽

Global Marketing ◽

Corporate Interests

Download Full-text

Roles and Consequences of Electronic Commerce in Global Marketing

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00028 ◽

2013 ◽

Author(s):

Saeed Samiee

Keyword(s):

Electronic Commerce ◽

Global Marketing

Download Full-text

Measurement Problems in Cross-National Consumer Research: The State-of-the-Art and Future Research Directions

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00017 ◽

2013 ◽

Cited By ~ 1

Author(s):

Attila Yaprak

Keyword(s):

Consumer Research ◽

State Of The Art ◽

The State ◽

Future Research ◽

Research Directions ◽

Future Research Directions ◽

Cross National

Download Full-text