International Advertising Research: Standardization/Adaptation and the Future

Handbook of Research in International Marketing ◽

10.4337/9781781950395.00025 ◽

2013 ◽

Author(s):

John K. Ryans ◽

David A. Griffith

Keyword(s):

Advertising Research ◽

International Advertising ◽

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The future of international advertising research: suggestions for moving the discipline forward

International Advertising and Communication ◽

10.1007/3-8350-5702-2_26 ◽

2006 ◽

pp. 491-505 ◽

Author(s):

Charles R. Taylor

Keyword(s):

Advertising Research ◽

International Advertising ◽

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New Directions in International Advertising Research

10.1016/s1474-7979(2002)12 ◽

2002 ◽

Keyword(s):

Advertising Research ◽

International Advertising ◽

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The future of advertising research: new directions and research needs

The Journal of Marketing Theory and Practice ◽

10.1080/10696679.2020.1860681 ◽

2021 ◽

pp. 1-12

Author(s):

Charles R. Taylor ◽

Les Carlson

Keyword(s):

Advertising Research ◽

Research Needs ◽

New Directions ◽

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What Is Wrong With International Advertising Research?

Journal of Advertising Research ◽

10.2501/jar.42.6.48 ◽

2002 ◽

Vol 42 (6) ◽

pp. 48-54 ◽

Author(s):

Charles R. Taylor

Keyword(s):

Advertising Research ◽

International Advertising

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Book Review: The Handbook of International Advertising Research, edited by Hong Cheng

Journalism & Mass Communication Quarterly ◽

10.1177/1077699015580560d ◽

2015 ◽

Vol 92 (2) ◽

pp. 518-519

Author(s):

Dane S. Claussen

Keyword(s):

Advertising Research ◽

International Advertising

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Reply to McGann's Comment on “Speculations on the Future of Advertising Research”

Journal of Advertising ◽

10.1080/00913367.1992.10673389 ◽

1992 ◽

Vol 21 (4) ◽

pp. 95-97 ◽

Author(s):

David W. Stewart

Keyword(s):

Advertising Research ◽

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Sampling in International Advertising Research

Handbook of Research on International Advertising ◽

10.4337/9781781001042.00022 ◽

2013 ◽

Author(s):

Louisa Ha

Keyword(s):

Advertising Research ◽

International Advertising

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What 80 Years of Study Means for the Future of Advertising Research

Journal of Advertising Research ◽

10.2501/jar-2016-032 ◽

2016 ◽

Vol 56 (3) ◽

pp. 231 ◽

Author(s):

Horst Stipp

Keyword(s):

Advertising Research ◽

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Editorial: Towards stronger theory development in international advertising research

International Journal of Advertising ◽

10.2501/s0265048709201002 ◽

2010 ◽

Vol 29 (1) ◽

pp. 9-14 ◽

Author(s):

Charles R. Taylor

Keyword(s):

Theory Development ◽

Advertising Research ◽

International Advertising

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Comment on “Speculations on the Future of Advertising Research”

Journal of Advertising ◽

10.1080/00913367.1992.10673379 ◽

1992 ◽

Vol 21 (3) ◽

pp. 83-85 ◽

Author(s):

Anthony F. McGann

Keyword(s):

Advertising Research ◽

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