Applications for the Media Sector to Leverage Content in Social Networks

Author(s):  
Jochen Spangenberg ◽  
Birgit Gray
Keyword(s):  
2003 ◽  
Vol 182 (3) ◽  
pp. 261-265 ◽  
Author(s):  
John M. Eagles ◽  
Dawn P. Carson ◽  
Annabel Begg ◽  
Simon A. Naji

BackgroundSuicide prevention strategies are usually formulated without seeking the views of people with psychiatric illnesses.AimsTo establish what helped patients with severe psychiatric illness when they felt suicidal.MethodA semi-structured interview was constructed following transcribed interviews with 12 patients. This was administered to 59 out-patients with serious and enduring mental illness, focusing on factors they found helpful or unhelpful when at their most despairing.ResultsThree-quarters of patients were in contact with psychiatric services when feeling at their lowest, and this contact was generally deemed to be helpful. Social networks were considered just as helpful as psychiatric services by the half of patients who discussed their feelings with friends or relatives. Religious beliefs and affiliations were helpful. Negative influences included the media and the stigma of psychiatric illness.ConclusionsEfforts at suicide prevention might usefully focus on enhancing patients' social networks, increasing the likelihood of early contact with psychiatric services and decreasing the stigma attached to psychiatric illness. Larger studies of patients exposed to different service models would be informative.


2021 ◽  
pp. 90-105
Author(s):  
Serhiy Danylenko ◽  

The article aims to outline the transformation in the functioning of modern democracy as a form of government, to explore the influence of modern media on the mechanisms of its implementation. The issue is raised about the preservation of its fundamental principles during the information revolution (primarily in the media sphere) and changes in the forms and methods of communication of people during political interaction. The model of „monitoring democracy” was chosen as the theoretical and conceptual basis for considering these processes, which is based on the „idea of a monitoring citizen” and which is caused by rapid growth of various extra-parliamentary (non-representative) mechanisms of government. Among them, the most important for us is the rapid development of media instruments, namely social networks. The imperative of elections, political parties and parliamentary life, typical for representative democracy over the last two centuries of the history of civilization, is now far behind the capacity of other actors of public life to influence the political decisions of citizens. The author also points to the fact that technology companies, which have concentrated both information − microtargeting supply of information based on psychological profiling, and business activities, demonstrate a new phenomenon, which is assessed by citizens as the most competent and ethical center of gravity and trust. At the same time, governments, independent public institutions and traditional media are perceived as less effective and ethical. Such a concentration of information and corporate influence in one actor (a small group of technology companies) is a new challenge for democracy. Respectively, basic principles that ensure its functioning as the most successful form of government, namely − election and control of power, protection of human rights, participation of citizens in political life and governance, rule of law and accountability of government agencies, prevention of usurpation of power – nowadays experience theoretical rethinking, and are embodied in new political practices. In addition, they (foundations of democracy) are torpedoed by negative phenomena of the period of transformation and political turbulence, among which populism in all its manifestations is the most threatening. Key words: representative democracy, monitoring democracy, mediacracy, constructive journalism, civil communication, social networks.


Author(s):  
М.Н. Дубинина

В период борьбы с коронавирусом в Китае, благодаря большой степени информационного и эмоционального воздействия, распространение получили плакаты. В рамках данного исследования было проанализировано более 70 плакатов и постеров, опубликованных в СМИ и социальных сетях. Целью данного исследования является рассмотрение особенностей визуальной метафоры китайских плакатов, в частности анализ возможности корреляции иероглифа с семиотическим пространством плаката. In the period of fighting the coronavirus in China, posters became widespread due to a large degree of informational and emotional impact. As part of this study, more than 70 posters published in the media and social networks were analyzed. The purpose of this study is to examine the features of the visual metaphor of Chinese posters, in particular, to analyze the possibility of correlating a Chinese character with the semiotic space of a poster.


Author(s):  
Rafael Barberá González ◽  
Victoria Cuesta

This work analyzes the impact of the outbreak of hemorrhagic fever caused by the Ebola virus in Spain in the field of communication. The communication of such a crisis entails an interaction of information between individuals and institutions. Accuracy in the messages that are disseminated is key to the good resolution of the crisis. In this case of the Ebola crisis the impact in the Spanish media was very remarkable not only of the evolution of the crisis but also of the public information that were being made known by the authorities. The errors committed in this public communication, especially in the first institutional appearance, will be analyzed and possible solutions will be provided for future crises. In addition, the information behavior that was given in social networks by the authorities will be analyzed. To perform this work, bibliographical sources, data analysis and the media have been used.


2020 ◽  
Vol 8 (2) ◽  
pp. 462-466 ◽  
Author(s):  
Carlos Elías ◽  
Daniel Catalan-Matamoros

The communication of the Coronavirus crisis in Spain has two unexpected components: the rise of the information on social networks, especially WhatsApp, and the consolidation of TV programs on mystery and esotericism. Both have emerged to “tell the truth” in opposition to official sources and public media. For a country with a long history of treating science and the media as properties of the state, this very radical development has surprised communication scholars.


2020 ◽  
pp. 343-353
Author(s):  
Eva Santana-López ◽  
Jordi Botey-López ◽  
Nina Surinyac-Carandell ◽  
Pedro Mir-Bernal

The advertising sector is immersed in a period of change in various ways, from a structural level to the type of insertions to be made in the media. Methodologically, the qualitative Delphi technique is applied herein, being the most recommended prospective approach for such emerging research topics. It is concluded that the key factors that define the advertising sector are digital transformation and the business model, to include three years from now, personalization, automation, and programming. Social networks are rising to become the communication channel that most uses advertising, and strategy stands out among the knowledge, skills, and competences that the advertising professional must obtain in the future.


2021 ◽  
Vol 11 (2) ◽  
pp. 187-208
Author(s):  
Ana Pérez-Escoda ◽  
◽  
Gema Barón-Dulce ◽  
Juana Rubio-Romero ◽  
◽  
...  

The explosion of the Covid-19 pandemic has led to a major transformation in media consumption and the use of social networks. New habits and extensive exposure to connected devices coupled with unmanageable amounts of information warn of a worrying reality, especially among the younger population. The aim of this research is to discover the degree of trustworthiness of Generation Z towards the media, their media consumption preferences and the association they make between media consumption and fake news. Using a descriptive and exploratory quantitative methodology, a study is presented with a sample of 225 young people belonging to this population niche. The study addresses three dimensions: media consumption, social networks and perception of fake news. The results show that generation Z is an intensive consumer of the media they trust the least and perceive traditional media as the most trustworthy. The findings indicate that social networks are the main source of information consumption for this ge­neration, among other content, despite also being the least trustworthy and the most likely to distribute fake news according to their perceptions. There is a lack of media literacy from a critical rather than a formative perspective.


2020 ◽  
Vol 18 (41) ◽  
pp. 54
Author(s):  
Ivig De Freitas Santos ◽  
Maria Érica de Oliveira Lima

A Igreja Católica sempre procurou estar conectada com a mídia e a pandemia de COVID-19 estreitou ainda mais os laços da instituição religiosa com as mídias sociais. Neste cenário, também as festas populares precisaram reconfigurar suas práticas para atender a necessidade do isolamento, o que incluiu a presença ainda mais forte destas celebrações no ambiente digital. Nesse contexto, o objeto da presente pesquisa é a “Caminhada com Maria”, tradicional procissão católica realizada em Fortaleza, ocorrida em formato virtual em 2020. A metodologia utilizada é a netnografia, por meio da análise dos comentários dos fiéis durante a transmissão ao vivo da festa religiosa. Foi possível observar como os participantes se apropriaram destes espaços para manifestar práticas devocionais e votivas, o que demonstra as oportunidades de comunicação que a religiosidade tem experimentado na Era digital. Redes Sociais; Festa popular; Internet; Religiosidade; Folkcomunicação. The Catholic Church has always sought to be connected with the media and the COVID-19 pandemic has further strengthened the religious institution's ties to social media. In this scenario, popular festivals also needed to reconfigure their practices to meet the need for isolation, which included the even stronger presence of these celebrations in the digital environment. In this context, the object of this research is the “Walk with Mary”, a traditional Catholic procession held in Fortaleza, which took place in virtual format in 2020. The methodology used is netnography, through the analysis of the comments of the faithful during the live broadcast of the religious festival. It was possible to observe how the participants appropriated these spaces to manifest devotional and voting practices, which demonstrates the communication opportunities that religiosity has experienced in the digital age. Social networks; Popular festival; Internet; Religiosity; Folkcommunication. La Iglesia Católica siempre ha buscado estar conectada con los medios de comunicación y la pandemia de COVID-19 ha fortalecido aún más los lazos de la institución religiosa con las redes sociales. En este escenario, las fiestas populares también necesitaban reconfigurar sus prácticas para satisfacer la necesidad de aislamiento, que incluía la presencia aún más fuerte de estas celebraciones en el entorno digital. En este contexto, el objeto de esta investigación es el “Caminata con María”, tradicional procesión católica celebrada en Fortaleza, que tuvo lugar en formato virtual en 2020. La metodología utilizada es la netnografía, a través del análisis de los comentarios de los fieles durante la transmisión en vivo. de la fiesta religiosa. Se pudo observar cómo los participantes se apropiaron de estos espacios para manifestar prácticas devocionales y de voto, lo que demuestra las oportunidades comunicativas que ha experimentado la religiosidad en la era digital. Redes sociales; Fiesta popular; Internet; Religiosidad; Comunicación popular.


Discourse ◽  
2021 ◽  
Vol 6 (6) ◽  
pp. 99-112
Author(s):  
V. G. Silantieva ◽  
A. V. Kozhokina

Introduction. The paper aims to establish whether cancer discourse can alter when being communicated via social networks. We supposed that every platform has intrinsic characteristics which might affect the way certain topics are being delivered. Because there has been much criticism from the cancer community about the media representation, we decided to observe what might be called an alternative discourse of cancer of social networks. Therefore, we chose to review Instagram accounts of two cancer influencers, who aspire to revise existing stereotypes about people with an incurable disease.Methodology and sources. The chosen methodology includes the statistical concordance analysis, Metaphorical Identification Procedure (MIP), structural semantic and syntactic studies of two narratives organized as a minicorpus. The combined approach was employed to reveal lexical markers of both cancer discourse and Instagram narratives in the narratives of two Insta influencers Nicky Newman and Laura Hughes.Results and discussion. The results of the study suggest that Instagram narratives of cancer patients differ from other texts about cancer. Bloggers strive to maintain constant simultaneous communication with a large number of people; therefore, their texts are designed to be entertaining, involving and diverse in subject matter. When narrating about their life with the cancer diagnosis, bloggers broadcast a positive media image of a happygo-lucky person. In the narratives chosen for this study, there is hardly an example of the CANCER-WAR metaphor. The main ways of conceptualizing cancer are the CANCERCONSPIRACY, CANCER-JOURNEY, CANCER-COHABITANT metaphors.Conclusion. Quantitative analysis of the English language corpus aimed at identifying key words and concordances of the lexeme ”cancer”, does not help fully define the cancer discourse. It is necessary to further research into the obtained data. Consequently, it is necessary to take into account the genre of ”cancer” narratives.


2021 ◽  
Vol 74 (2) ◽  
pp. 123-128
Author(s):  
M. Zhumagulov ◽  

In the proposed article, the author describes the content and directions of the forms of influence of mass media and social networks on the legal culture of young people. Due to the fact that the media and social networks are carriers of modern information, scientific works and their own expert approaches were presented in determining their role in the dissemination of legal knowledge, legal education, legal propaganda. The mass media actively act as a means of conducting legal education among young people. The mass media and the Internet, which inform young people about illegal actions and conduct propaganda on the way to raising the level of legal culture as the main factor in preventing it, are an important tool for combating lawlessness. Conducting legal educational work among young people through the media is the main requirement for the creation of a rule of law State and civil society.


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