Media Management and Social Media Business: New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications

2012 ◽  
pp. 253-267 ◽  
Author(s):  
Reinhard Kunz ◽  
Stefan Werning
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Media Management ◽  
Media Applications

A spatial approach to social media

2017 ◽  
Vol 40 (6) ◽  
pp. 671-683
Author(s):  
Christofer Laurell
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Physical World ◽  
Media Management ◽  
Conceptual Approach ◽  
Content Type ◽  
Spatial Features ◽  
Spatial Approach ◽  
Social Media Management ◽  
Media Applications

PurposeThe aim of this paper is to conceptually explore how spatial features of social media can be explained. Design/methodology/approachBased on a conceptual approach, specific spatial features of social media are reviewed in terms of location, locale and sense of place within the wider frame of the social media landscape. FindingsIn the literature stream of social media management and marketing, central conceptualisations relate implicitly to the notions of space and place. By drawing from the field of human geography, this implicit spatiality of social media is made explicit by approaching social media applications as the building blocks of digital space in which digital places are created, maintained and integrated with each other over time as a result of interactions and relationships forming between users that inhabit digital places. Originality/valueThe present paper contributes to extant literature by providing a spatial approach to social media that depicts the character of social media, its interrelation with the physical world, as well as how it currently transforms and evolves. Furthermore, it also addresses how social media places represent settings in which social meaning of commercial relevance is created that affects the way consumption activities take place beyond the physical realm of human co-existence.

scholarly journals Public value creation using social media applications for the local government context: a pilot case study

2018 ◽  
Author(s):  
Althaqafi Turki ◽  
◽  
Susan Foster ◽  
Md Mahbubur Rahim ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Local Government ◽  
Value Creation ◽  
Public Value ◽  
Media Applications

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

2017 ◽  
Vol 5 (1) ◽  
pp. 70-82
Author(s):  
Soumi Paul ◽  
Paola Peretti ◽  
Saroj Kumar Datta
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Value Creation ◽  
Large Scale ◽  
Customer Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Management Competencies ◽  
Business Decisions ◽  
Prime Concern

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented. 

Playing videogames or using social media applications on smartphones causes mental fatigue and impairs decision-making performance in amateur boxers

2021 ◽  
pp. 1-12
Author(s):  
Leonardo Sousa Fortes ◽  
Petrus Gantois ◽  
Dalton de Lima-Júnior ◽  
Bruno Teixeira Barbosa ◽  
Maria Elisa Caputo Ferreira ◽  
...  
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Mental Fatigue ◽  
Media Applications

scholarly journals Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective

2020 ◽  
Vol 31 (3) ◽  
pp. 313-343
Author(s):  
Aurora Garrido-Moreno ◽  
Víctor García-Morales ◽  
Stephen King ◽  
Nigel Lockett
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Dynamic Capabilities ◽  
Media Use ◽  
Business Value ◽  
Customer Engagement ◽  
Social Media Use ◽  
Content Type ◽  
Social Media Tools ◽  
Dynamic Capabilities Perspective

PurposeAlthough Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the specific process through which Social Media use translates into better performance and the capabilities involved in this process.Design/methodology/approachA research model is proposed that includes both antecedents and consequences of Social Media use. Existing research was examined to derive the research hypotheses, which were tested using SEM methodology on a sample of 212 hotels.FindingsThe results show that Social Media use does not exert significant direct impact on organizational performance. Rather, the findings confirm the mediating role played by Social CRM and Customer Engagement capabilities in the value creation process.Practical implicationsThe results demonstrate how Social Media tools should be implemented and managed to generate business value in hotels. Implications yield interesting insights for hotel managersOriginality/valueThis study is a first attempt to analyze empirically the real impact of digital media technologies, particularly Social Media use, drawing on the dynamic capabilities perspective and focusing on service firms (hotels). Including the variable “Organizational Readiness” as a basic prerequisite to benefit from Social Media use enhances the study's novelty and contribution.

Social media participatory CPD for nursing revalidation, professional development and beyond

2019 ◽  
Vol 28 (13) ◽  
pp. 870-877
Author(s):  
Calvin Moorley ◽  
Theresa Chinn
Keyword(s):  
Professional Development ◽  
Social Media ◽  
Thematic Analysis ◽  
Design Data ◽  
The Social ◽  
Reflective Design ◽  
Professional Requirements ◽  
Social Media Tools ◽  
The Uk ◽  
Media Applications

Background: In 2016 the Nursing and Midwifery Council in the UK introduced revalidation, which is the process nurses are required to follow to renew their registration. This provides an opportunity for nurses to shape, develop and evolve social media to meet their professional requirements. Aims: to examine different ways nurses can use social media tools for continuous professional development (CPD) and revalidation. Methods: using a qualitative reflective design, data were gathered from content on the @WeNurses platform and activities organised with other leading health organisations in England. These data were analysed using the social media relationship triangle developed by the authors with a thematic analysis approach. Findings: analysis revealed that social media was used in six categories: publishing, sharing, messaging, discussing, collaborating, and networking. Organised social media events such as: blogs, tweetchats, Twitter storms, webinars, infographics, podcasts, videos and virtual book clubs can support nurses with revalidation and professional development. Conclusion: Through using a participatory CPD approach and embracing professional social media applications nurses have moved social media from the concept of a revolution to an evolution.

Post Your Journey: Instagram as a Support Community for People With Fibromyalgia

2018 ◽  
Vol 29 (2) ◽  
pp. 237-247 ◽  
Author(s):  
Ashley A. Berard ◽  
André P. Smith
Keyword(s):  
Health Care ◽  
Social Capital ◽  
Social Media ◽  
Content Analysis ◽  
Chronic Illness ◽  
Health Care Systems ◽  
Virtual Community ◽  
Widespread Pain ◽  
Care Systems ◽  
Media Applications

Fibromyalgia is a chronic illness with primary symptoms of widespread pain and fatigue. Social media applications have become a recent resource allowing individuals with fibromyalgia to interact in a virtual community devoted to the illness. This study explores how such a community develops and maintains itself on Instagram and the ways it creates social capital for its users. Data are derived from Instagram posts and open-ended questionnaires completed by users living with fibromyalgia who use the application. Using content analysis and semiotic methodology, the study analyzes the diverse ways in which users shared their experiences with fibromyalgia, the management of its symptoms, and issues encountered in accessing health care systems. Instagram aids in the development of a community by facilitating intimate and supportive interactions about the illness and the creation of personalized day-to-day narratives accessible to all. Norms of trust, acceptance, and reciprocity characterize the diversity of interactions in this community.

A Survey of Social Media, Big Data, Data Mining, and Analytics

2018 ◽  
Vol 03 (03) ◽  
pp. 1850003 ◽  
Author(s):  
Jared Oliverio
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Big Data ◽  
Environmental Education ◽  
Family Businesses ◽  
Large Percentage ◽  
Specific Behavior ◽  
Social Media Data ◽  
Media Applications ◽  
Media Data

Big Data is a very popular term today. Everywhere you turn companies and organizations are talking about their Big Data solutions and Analytic applications. The source of the data used in these applications varies. However, one type of data is of great interest to most organizations, Social Media Data. Social Media applications are used by a large percentage of the world’s population. The ability to instantly connect and reach other people and companies over distributed distances is an important part of today’s society. Social Media applications allow users to share comments, opinions, ideas, and media with friends, family, businesses, and organizations. The data contained in these comments, ideas, and media are valuable to many types of organizations. Through Data Mining and Analysis, it is possible to predict specific behavior in users of the applications. Currently, several technologies aid in collecting, analyzing, and displaying this data. These technologies allow users to apply this data to solve different problems, in different organizations, including the finance, medicine, environmental, education, and advertising industries. This paper aims to highlight the current technologies used in Data Mining and Analyzing Social Media data, the industries using this data, as well as the future of this field.

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