Groimp as a Platform for Functional-Structural Modelling of Plants

2007 ◽  
pp. 43-52 ◽  
Author(s):  
O. Kniemeyer ◽  
G. Buck-Sorlin ◽  
W. Kurth
Keyword(s):  
Structural Modelling

STRUCTURAL MODELLING OF REVERSIBLE PHOTODARKENING IN a-AsxSe

1981 ◽  
Vol 42 (C4) ◽  
pp. C4-391-C4-394 ◽  
Author(s):  
R. Grigorovici ◽  
A. Vancu
Keyword(s):  
Structural Modelling

scholarly journals Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis

2021 ◽  
pp. 000276422110165
Author(s):  
Gregory Payne ◽  
Alicia Blanco-González ◽  
Giorgia Miotto ◽  
Cristina del-Castillo
Keyword(s):  
New York ◽  
Data Collection ◽  
Purchase Intention ◽  
Brand Management ◽  
Mediation Effect ◽  
Competitive Advantages ◽  
Structural Modelling ◽  
Multigroup Analysis ◽  
Ethical Behaviors ◽  
Brand Meaning

The article aims to analyze the cause–effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the mediation effect of the country of residence. Data collection was based on a survey launched during the COVID-19 lockdown in Madrid and New York. To analyze the established hypotheses and to test the multigroup analysis, we applied a structural modelling with SmartPLS. The research contributes to the field of brand management, and specifically of ethical branding, since it will analyze how stakeholders’ expectations fulfillment is key to build a consistent and valued brand meaning in crisis’ situations, demonstrating that ethical behaviors are key for gaining corporate legitimacy and, therefore, for improving business performances.

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