The purpose of the article is to substantiate the strategic concept of national economy development in the focus of design management. Methodology. General scientific methods are used in the research, in particular theoretical generalization – to determine the theoretical foundations and trends of content and components of design management; system economic analysis – to substantiate the model of strategic economic transformations management in the context of design management; statistical analysis, namely correlation-regression analysis – to study the relationship between macroeconomic indicators and social indicators. Results. It is proved that the current economic model of the national economy is unsuitable for achieving the goals of sustainable development, ensuring the competitiveness of the state in the global environment and a decent standard of living in the long run. Attempts to improve (reform) certain parameters and components of the outdated model may lead to a loss of time and resources, which will cause Ukraine to further lag behind the developed countries of the world. Solving the problem of ensuring a decent living standard for citizens and the human potential development requires a comprehensive reengineering of the structure and processes of the socio-economic system based on design management. Design management is an innovative concept of thinking. The study of its features allowed to formulate our own approach to determining the strategic management of the national economy. Under this approach, it is proposed to understand the process of designing a socio-economic model of development. The parameters of its operation will guarantee a decent satisfaction level of the population needs in the long run, the choice of a system of optimal strategies and mechanisms for their implementation, taking into account the factors of national security and environmental protection. The corresponding model of strategic management of economic transformations is substantiated. The main directions and priorities of economic policy (sectoral, fiscal, tariff, customs and public procurement policy) aimed at the implementation of qualitative structural transformations to ensure economic growth of the national economy in the strategic perspective are given. The correlation-regression analysis of influence of separate macroeconomic parameters is carried out. Among them: GDP, gross value added, gross capital formation and export balance, ensuring household income growth and employment. According to the design concept, they are key factors in social development. According to the analysis results the number of people employed in the economy by 72–73% correlates with GDP and GVA growth, but this relationship turned out to be negative. One of the reasons for the negative correlation may be the growth of labour productivity due to the introduction of innovative technologies. Practical meaning. Employment growth is also negatively affected by the processes of optimizing the number of employees in enterprises due to certain structural changes, including reduction of the share of industry in the structure of GDP, reduction of employees in the budget sphere and increase of the services sector, which does not require such a large number of employees. In the future, the extrapolation of these trends threatens to further deteriorate the labour market. Prospects for further research. Using correlation-regression analysis, close correlations have been established between household incomes and the growth of gross value added in the economy, the increase in the export balance and the gross accumulation of capital. Using correlation-regression analysis, close correlations have been established between household incomes and the growth of gross value added in the economy, the increase in the export balance and the gross accumulation of capital. This indicates the priority of developing economic activities with a high level of value added, increasing exports and capital investment as imperative factors in reducing poverty in the long run.
Strategic concept of national economy development in the focus of design management