Deriving Business Value from IT Applications in Product Development: A Complementarities-Based Model

2009 ◽  
pp. 19-47 ◽  
Author(s):  
Robert G. Fichman ◽  
Satish Nambisan
Keyword(s):  
Product Development ◽  
Business Value ◽  
It Applications

The Business Value of Consumer Participation through Social Media

2012 ◽  
Vol 2 (1) ◽  
pp. 1-17 ◽  
Author(s):  
Miia Kosonen ◽  
Hanna-Kaisa Ellonen
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Product Development ◽  
Qualitative Analysis ◽  
Business Value ◽  
Consumer Participation ◽  
Development Support ◽  
Online Consumer ◽  
Magazine Industry ◽  
Content Producer

Despite the growing enthusiasm about social media’s revolutionary potential, there is a lack of research on the possible business-side benefits. The authors maintain that in order to realize social media’s business potential, it is essential to identify the roles in which customers can participate in value co-creation. This study explores consumer participation enabled by social interaction technologies in the context of the newspaper and magazine industry. A qualitative analysis of 31 interviews with the publishers of the leading Finnish newspapers and magazines was conducted. A typology of six different roles of online consumer participation was developed: namely, agent, commentator, tester, debater, content producer, and messenger. The more company-driven types of participation (agent, commentator, and tester) can be integrated with product development support and learning from customers, the more consumer-driven types (debater, content producer, and messenger) are able to provide brand support and options for value co-creation.

The business value of IT applications in CHJ: a cognitive study

2013 ◽  
Vol 5 (3) ◽  
pp. 239-251
Author(s):  
Yi Wang ◽  
Yuan Liu ◽  
Yeyuan Dai ◽  
Danming Lin
Keyword(s):  
Business Value ◽  
Business Value Of It ◽  
It Applications ◽  
Cognitive Study ◽  
Value Of It

scholarly journals conocimiento, métodos e innovación empresaria

2018 ◽  
Vol 2 (2) ◽  
pp. 27-33
Author(s):  
Jairo Alberto Cárdenas ◽  
José Alberto Cristancho ◽  
Nhora Esperanza Sayago Ortiz ◽  
Martha Rocío Flórez Leal
Keyword(s):  
Organizational Culture ◽  
Knowledge Management ◽  
Product Development ◽  
Business Model ◽  
Customer Relations ◽  
Work Teams ◽  
Business Value ◽  
Management And Leadership

La innovación crea organizaciones de valor, que se apalancan desde su gestión del conocimiento, permitiéndose entender “que sabemos”, lo cual determina un proceso de cultura organizacional de creación de valor del negocio donde la innovación y los procesos metodológicos para innovar constituyen la base del apalancamiento del nivel de desarrollo del producto, modelo del negocio de la empresa, gestión y liderazgo de los equipos de trabajo y las relaciones con los clientes. Abstract nnovation creates value organizations, which are leveraged from their knowledge management, allowing them to understand "what we know", which determines a process of organizational culture to create business value where innovation and methodological processes to innovate form the basis of the leverage of the level of product development, business model of the company, management and leadership of work teams and customer relations.

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