Place Names as Strategic Political Communication: Analysis of Geographic Language in US Presidential Debates, 1976–2012

2019 ◽  
pp. 1961-1980
Author(s):  
Matthew D. Balentine ◽  
Gerald R. Webster
Keyword(s):  
Political Communication ◽  
Place Names ◽  
Communication Analysis ◽  
Presidential Debates

scholarly journals Ethical Dilemmas of Political Marketing. Polish Members of Parliament on Political Communication (analysis of survey results)

2018 ◽  
pp. 123-130
Author(s):  
Szymon Ossowski
Keyword(s):  
Political Communication ◽  
Ethical Dilemmas ◽  
Political Marketing ◽  
Communication Analysis ◽  
Members Of Parliament ◽  
Survey Results

Marketing polityczny zmienił nie tylko sposób prowadzenia kampanii wyborczych, lecz również normy i zasady, na których budowany był przez lata liberalno-demokratyczny system polityczny. Na znaczeniu stracił przede wszystkim ideał racjonalnego wyborcy, który z obywatela przekształcił się w konsumenta. Równocześnie przeniesienie mechanizmów marketingu ekonomicznego do sfery polityki jawi się jako jeden z wyznaczników postępującej destrukcji ideałów i zasad demokracji liberalnej. Nie jest jednak łatwo zmierzyć skalę tych zmian. Niniejszy tekst przedstawia próbę nakreślenia skali internalizacji aksjologii rynku w sferze polityki przez polskich parlamentarzystów, w oparciu o wyniki badań ankietowych przeprowadzonych podczas trwania trzech kolejnych kadencji polskiego parlamentu (w latach 2004, 2006, 2008).

scholarly journals POLITICAL COMMUNICATION DURING THE 2014 PRESIDENTIAL CAMPAIGN: ONLINE MEDIA COVERAGE

2015 ◽  
Author(s):  
Cristina Cîrtiţă-Buzoianu
Keyword(s):  
Public Relations ◽  
Political Communication ◽  
Media Coverage ◽  
Vital Role ◽  
Presidential Campaign ◽  
The Political ◽  
Online Media ◽  
Election Campaign ◽  
Presidential Debates ◽  
National Journal

The election campaign has lately become a real challenge where all the political actors display their skills, the communication ones, but also those related to the electoral marketing and public relations which play a vital role in creating the image of a particular candidate. The interest that the public manifest towards the presidential debates, as well as towards all the means of political communication used by the actors involved represents a reference point in the construction of an election campaign. Our paper aims to achieve a quantitative analysis of the communicational messages sent during the 2014 presidential campaign in the online media. In this respect, we are going to conduct a media monitoring on two central newspapers, namely “Evenimentul Zilei” (“Daily Event”) and “Jurnalul Național” (“National Journal”), to track the online media visibility of the political communication starting from several indicators predefined in order to measure the efficiency of the political communication. Thus, our approach considers the influence of political communication in the election campaign as it appears in the online press in Romania.

Moving Beyond Sentiment Analysis

2018 ◽  
pp. 349-377
Author(s):  
Jaime E. Settle
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Political Communication ◽  
Emotional Response ◽  
Opinion Leadership ◽  
Data Driven ◽  
Communication Analysis ◽  
Social Media Data ◽  
Face To Face ◽  
Media Data

While social media data present a plethora of new opportunities to study interpersonal political communication in ways often not feasible in the study of face-to-face conversations, the vast majority of research to date addresses content solely via data-driven sentiment analysis instead of theory-driven political communication analysis. This chapter argues that a fruitful path forward using textual social media data is to think more seriously about what can be learned broadly about the processes of interpersonal political communication, both online and offline. Social media data can be used to better understand phenomena about which a considerable amount is known, such as opinion leadership and emotional response to elite political communication. These data are also uniquely suited to study phenomena that have been previously unexplored because of a lack of suitable information, such as the operation of emotion in interpersonal political communication.

scholarly journals Nonverbal components of the populist style of political communication: A study on televised presidential debates in Poland

2019 ◽  
Vol 12 (2) ◽  
pp. 150-168 ◽  
Author(s):  
Dorota Piontek ◽  
Małgorzata Tadeusz-Ciesielczyk
Keyword(s):  
Nonverbal Communication ◽  
Facial Expressions ◽  
Political Communication ◽  
Presidential Elections ◽  
Nonverbal Cues ◽  
Presidential Debates ◽  
Negative Attitudes ◽  
Presidential Candidates ◽  
The People ◽  
Verbal Messages

While much of the scholarship on populist political communication focuses on its content and a verbal style, less is known about the nonverbal cues accompanying populist messages. This paper aims in filling that gap by providing findings of the study on characteristics of nonverbal communication of two Polish presidential candidates: Bronisław Komorowski and Andrzej Duda, traced during two debates broadcast on television before the second round of the presidential elections in 2015. The results revealed that both candidates employed nonverbal cues such as appearance, eye contact, facial expressions, or gestures that emphasized their references towards the people or negative attitudes towards elites expressed in their verbal messages. The study also proved that the methods used previously in research on nonverbal content on television observational protocols and analysis of facial expressions may be successfully employed in studies on nonverbal components of the populist style of communication.

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